{"id":96024,"date":"2005-03-02T06:00:00","date_gmt":"2005-03-02T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/po-goleniu-trenuj-z-beckhamem\/"},"modified":"2005-03-02T06:00:00","modified_gmt":"2005-03-02T05:00:00","slug":"po-goleniu-trenuj-z-beckhamem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/po-goleniu-trenuj-z-beckhamem.html","title":{"rendered":"Po goleniu trenuj z Beckhamem"},"content":{"rendered":"<p><P>Ruszy\u0142a kampania Gillette z udzia\u0142em Davida Beckhama. Celem kampanii, prowadzonej do 10 kwietnia w telewizji i Internecie, jest poinformowanie o promocji produktowej Gillette. <\/P><br \/>\n<P>Mo\u017cna w niej wygra\u0107 weekend w Madrycie wraz mo\u017cliwo\u015bci\u0105 wsp\u00f3lnego treningu z Davidem Beckhamem, osiem wyjazd\u00f3w na mecze w Madrycie oraz 800 pi\u0142ek z limitowanej kolekcji Gillette. W losowaniu nagr\u00f3d we\u017amie udzia\u0142 ka\u017cdy, kto kupi jeden z produkt\u00f3w Gillette (MACH3Turbo, MACH3, Sensor3, Sensor Exel, Sensor oraz kosmetyki tej marki) i wy\u015ble SMS-a lub e-maila z kodem kreskowym. <\/P><br \/>\n<P>Kampania internetowa zak\u0142ada emisj\u0119 reklam na najpopularniejszych serwisach o tematyce sportowej, a w szczeg\u00f3lno\u015bci po\u015bwi\u0119conym pi\u0142ce no\u017cnej. Wykorzystano takie formy reklamy jak intersticial, toplayer czy e-mailing. <\/P><br \/>\n<P>Za strategi\u0119 oraz zakup medi\u00f3w odpowiedzialny jest dom mediowy MindShare Polska oraz jego specjalistyczny dzia\u0142 zajmuj\u0105cy si\u0119 komunikacja one-to-one &#8211; mOne. Kreacj\u0119 przygotowa\u0142a agencja reklamowa Gruppa66 Ogilvy. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania Gillette z udzia\u0142em Davida Beckhama. Celem kampanii, prowadzonej do 10 kwietnia w telewizji i Internecie, jest poinformowanie o promocji produktowej Gillette.","protected":false},"author":1,"featured_media":96025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-96024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96024"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96025"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}