{"id":96012,"date":"2005-03-02T06:00:00","date_gmt":"2005-03-02T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/peugeot-przygotowany-na-lata\/"},"modified":"2005-03-02T06:00:00","modified_gmt":"2005-03-02T05:00:00","slug":"peugeot-przygotowany-na-lata","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/peugeot-przygotowany-na-lata.html","title":{"rendered":"Peugeot przygotowany na lata"},"content":{"rendered":"<p><P>radio, pras\u0119 oraz Internet.<\/P><br \/>\n<P>Przekaz kampanii koncentruje si\u0119 na ofercie 4-letniej gwarancji na wszystkie wersje &#8222;307&#8221;. St\u0105d te\u017c has\u0142o kampanii: &#8222;Przygotowany na lata&#8221;. Kampania obecna b\u0119dzie na \u0142amach prasy codziennej (Gazeta Wyborcza, Super Express, Fakt), tygodnikach (Wprost, Newsweek) oraz prasie lokalnej.<\/P><br \/>\n<P>W telewizji (TVP, TVN, TVN 7, TVN Style, TVN Turbo, TV4, Discovery, Ale Kino) emitowany jest film wizerunkowy pt. &#8222;Wstyd&#8221; z 5-sekundow\u0105 animacj\u0105 prezentuj\u0105c\u0105 ofert\u0119. W czasie animacji wida\u0107 seri\u0119 4 rozb\u0142ysk\u00f3w sztucznych ogni na niebie. Symbolizuj\u0105 one pocz\u0105tek ka\u017cdego roku z 4 lat gwarancji. W reklamie radiowej (Radio Zet, RMF FM, Tr\u00f3jka) w ka\u017cdym dniu trwania kampanii nadawana b\u0119dzie nowa wersja spotu. <\/P><br \/>\n<P>Dla dealer\u00f3w zosta\u0142 przygotowany komplet materia\u0142\u00f3w promocyjnych.<\/P><br \/>\n<P>Kampania potrwa od 28 lutego do 20 marca 2005r. Za planowanie i zakup medi\u00f3w odpowiada Initiative Warszawa. Planowaniem kampanii w Internecie&nbsp;zaj\u0105\u0142 si\u0119 Media Contacts.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw opracowa\u0142a now\u0105 kampani\u0119 dla Peugeot 307, kt\u00f3ra promuje 4-letni okres gwarancyjny na wszystkie wersje tego modelu. Kampania obejmuje telewizj\u0119,&#8230;","protected":false},"author":1,"featured_media":96013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-96012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96012"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96013"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}