{"id":95910,"date":"2005-03-04T06:00:00","date_gmt":"2005-03-04T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/butelka-za-butelke\/"},"modified":"2005-03-04T06:00:00","modified_gmt":"2005-03-04T05:00:00","slug":"butelka-za-butelke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/butelka-za-butelke.html","title":{"rendered":"Butelka za butelk\u0119"},"content":{"rendered":"

napoj\u00f3w Coca-Cola, Fanta Pomara\u0144czowa, Fanta Lemonic lub Sprite. <\/P>
\n

Sprzeda\u017c napoj\u00f3w obj\u0119tych promocj\u0105 prowadzona jest na terenie ca\u0142ego kraju pod has\u0142em „Odkr\u0119caj codziennie i wygrywaj!” i obejmuje zakup napoj\u00f3w: Coca-Cola, Fanta Pomara\u0144czowa, Fanta Lemonic oraz Sprite w opakowaniach 500 ml PET. Szczeg\u00f3\u0142y promocji zawarto na etykietach napoi oraz w regulaminie opublikowanym na stronie www.cocacola.pl<\/A>. <\/P>
\n

Promocja wspierana jest szeregiem materia\u0142\u00f3w POS (Point Of Sale, promuj\u0105ce akcj\u0119 w punkcie sprzeda\u017cy): naklejki na drzwi lod\u00f3wek z napojami, naklejki na drzwi sklep\u00f3w oraz tzw. wobblery – zawieszki montowane na p\u00f3\u0142kach z promowanymi produktami. Ka\u017cde z nich jest opatrzone logiem Coca-Cola oraz okr\u0105g\u0142ym, charakterystycznym symbolem akcji – dwoma czerwonymi butelkami na bia\u0142ym tle okr\u0105\u017conymi wspomnianym ju\u017c has\u0142em: „Odkr\u0119caj codziennie i wygrywaj”. <\/P>
\n

Kreacj\u0119 na potrzeby tej akcji promocyjnej stworzy\u0142a agencja IQ Marketing.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Specjaln\u0105 promocj\u0119 zaproponowa\u0142a konsumentom firma Coca-Cola HBC Polska. Kupuj\u0105c jedn\u0105 butelk\u0119 napoju ch\u0142odz\u0105cego mo\u017cna wygra\u0107 drug\u0105 butelk\u0119 o tej samej pojemno\u015bci…","protected":false},"author":1,"featured_media":95911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95910"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95911"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}