{"id":95695,"date":"2005-03-11T06:00:00","date_gmt":"2005-03-11T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mocny-peugeot-607\/"},"modified":"2005-03-11T06:00:00","modified_gmt":"2005-03-11T05:00:00","slug":"mocny-peugeot-607","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mocny-peugeot-607.html","title":{"rendered":"Mocny Peugeot 607"},"content":{"rendered":"<p><P>Celem kampanii jest wprowadzenie na rynek modelu Peugeot 607 po faceliftingu oraz zaprezentowanie nowego silnika HDi V6 biturbo. Po\u017c\u0105danym efektem ma by\u0107 wzmocnienie pozycji tego modelu w swoim segmencie. Kampania telewizyjna (TVN, TVN Turbo, Discovery, Animal Planete) opiera si\u0119 na adaptacji mi\u0119dzynarodowego filmu &#8222;Most&#8221; z informacj\u0105 o nowym silniku HDi V6 biturbo.<BR><BR>Kampania w prasie og\u00f3lnopolskiej (Polityka, Wprost, Profit Forbes, Playboy, Sukces) wykorzystuje projekt przedstawiaj\u0105cy dynamiczne zdj\u0119cie modelu 607 z has\u0142em &#8222;Kto si\u0119 boi mocy?&#8221;. Dla dealer\u00f3w zosta\u0142 przygotowany komplet materia\u0142\u00f3w promocyjnych. Kampania potrwa do 15 maja. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a now\u0105 multimedialn\u0105 kampani\u0119 dla modelu Peugeot 607 w prasie telewizji, Internecie oraz na no\u015bnikach outdoor.","protected":false},"author":1,"featured_media":95696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95695"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95696"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}