{"id":95661,"date":"2005-03-14T06:00:00","date_gmt":"2005-03-14T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/albedo-po-wegiersku\/"},"modified":"2005-03-14T06:00:00","modified_gmt":"2005-03-14T05:00:00","slug":"albedo-po-wegiersku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/albedo-po-wegiersku.html","title":{"rendered":"Albedo po w\u0119giersku"},"content":{"rendered":"<p><P>przygotowana przez Albedo &#8211; i w\u0142a\u015bnie zako\u0144czona &#8211; kampania promocyjna &#8222;A\u017c chce si\u0119 skaka\u0107!&#8221;. Koncepcja tej kampanii zostanie zaadoptowana dla potrzeb, rozpoczynaj\u0105cej si\u0119 w po\u0142owie marca, akcji na W\u0119grzech.<\/P><br \/>\n<P>Promocja &#8222;A\u017c chce si\u0119 skaka\u0107!&#8221; trwa\u0142a pi\u0119\u0107 miesi\u0119cy. 4-go marca odby\u0142o si\u0119 ostatnie z 5 comiesi\u0119cznych losowa\u0144 nagr\u00f3d. Promocja, zgodnie z pozycjonowaniem marki Indesit, by\u0142a skierowana do os\u00f3b m\u0142odych, aktywnie korzystaj\u0105cych z \u017cycia. Celem akcji poza wzrostem sprzeda\u017cy by\u0142o wzmocnienie skojarzenia marki z rado\u015bci\u0105 \u017cycia, aktywno\u015bci\u0105 i sportem. Kampani\u0119 wsparto materia\u0142ami POS, a dla sprzedawc\u00f3w opracowano specjalny program motywacyjny z nagrodami.<\/P><br \/>\n<P>Organizatorzy promocji otrzymali kilkadziesi\u0105t tysi\u0119cy kupon\u00f3w promocyjnych, co bior\u0105c pod uwag\u0119 specyfik\u0119 produkt\u00f3w jest nie lada sukcesem, w opinii zar\u00f3wno przedstawicieli Albedo Marketing, jak i firmy Indesit Company. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Indesit Company powierzy\u0142a pozna\u0144skiej agencji Albedo Marketing przygotowanie kampanii promocyjnej dla sprz\u0119tu AGD na W\u0119grzech. Jest to efekt sukcesu, jaki odnios\u0142a&#8230;","protected":false},"author":1,"featured_media":95662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95661"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95662"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}