{"id":9561,"date":"2012-01-03T17:13:49","date_gmt":"2012-01-03T16:13:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/raiffeisen-wybral-vivaki\/"},"modified":"2012-01-03T17:13:49","modified_gmt":"2012-01-03T16:13:49","slug":"raiffeisen-wybral-vivaki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/raiffeisen-wybral-vivaki.html","title":{"rendered":"Raiffeisen wybra\u0142 VivaKi"},"content":{"rendered":"<p>Przetarg dotyczy\u0142 o\u015bmiu rynk&oacute;w \u015brodkowej i wschodniej Europy: Austrii, Czech, W\u0119gier, Rumunii, Rosji, S\u0142owacji, Ukrainy i Polski.<\/p>\n<p>W wi\u0119kszo\u015bci z tych kraj&oacute;w obs\u0142ug\u0105 strategiczn\u0105 Raiffeisen Bank International w obszarze komunikacji oraz planowaniem i zakupem medi&oacute;w zajmowa\u0107 si\u0119 b\u0119dzie ZenithOptimedia.<\/p>\n<p>W Polsce, tak jak dotychczas, Raiffeisen Bank b\u0119dzie wsp&oacute;\u0142pracowa\u0142 ze Starcomem.<\/p>\n<p>Agencjom z grupy VivaKi powierzona zosta\u0142a nie tylko obs\u0142uga marki Raiffeisen, ale r&oacute;wnie\u017c pozosta\u0142ych lokalnych i regionalnych brand&oacute;w nale\u017c\u0105cych do Raiffeisen Bank International, tj. Tatra Bank na S\u0142owacji czy ZUNO na S\u0142owacji i w Czechach.<\/p>\n<p>Ze strony grupy VivaKi proces przetargowy koordynowany by\u0142 przez regionaln\u0105 central\u0119 ZenithOptimedia w Austrii. Austriacki oddzia\u0142 ZenithOptimedia b\u0119dzie wspierany w zarz\u0105dzaniu obs\u0142ug\u0105 mediow\u0105 Raiffeisen Bank International przez ZenithOptimedia w Pradze.<\/p>\n<p>Do grona klient&oacute;w grupy VivaKi do\u0142\u0105czy\u0142 r&oacute;wnie\u017c Polbank EFG S.A. Za planowanie i zakup medi&oacute;w dla Polbank EFG S.A. odpowiada\u0107 b\u0119dzie dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa VivaKi, do kt&oacute;rej nale\u017c\u0105 sieci dom&oacute;w mediowych ZenithOptimedia i Starcom MediaVest Group, zwyci\u0119\u017cy\u0142a w regionalnym przetargu Raiffeisen Bank International.","protected":false},"author":1,"featured_media":9562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1008,173,377,1141,250],"class_list":{"0":"post-9561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-polbank","9":"tag-raiffeisen-bank","10":"tag-starcom","11":"tag-vivaki","12":"tag-zenithoptimedia","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9561"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9562"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}