{"id":95458,"date":"2005-03-21T06:00:00","date_gmt":"2005-03-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bulka-z-maslem-dla-ariela\/"},"modified":"2005-03-21T06:00:00","modified_gmt":"2005-03-21T05:00:00","slug":"bulka-z-maslem-dla-ariela","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bulka-z-maslem-dla-ariela.html","title":{"rendered":"Bu\u0142ka z mas\u0142em dla Ariela"},"content":{"rendered":"<p><P>najlepsz\u0105 czysto\u015b\u0107 &#8211; czytamy w komunikacie prasowym agencji.<\/P><br \/>\n<P>Saatchi &amp; Saatchi jest odpowiedzialna za strategi\u0119 i kreacj\u0119 kampanii reklamowej proszku Ariel Platinum dla koncernu Procter &amp; Gamble. B\u0119dzie ona mia\u0142a miejsce w telewizji i prasie w marcu. Reklamowany produkt to Ariel Platinum przeznaczony do prania jasnych ubra\u0144. <\/P><br \/>\n<P>Pomys\u0142 kreatywny przygotowanych przez agencj\u0119 Saatchi &amp; Saatchi layout\u00f3w prasowych opiera si\u0119 na \u0142atwo\u015bci z jak\u0105 poradz\u0105 sobie z doprowadzeniem jasnych rzeczy do czysto\u015bci kobiety u\u017cywaj\u0105ce proszku Ariel Platinum. Na potrzeby kampanii zosta\u0142y przygotowane 2 r\u00f3\u017cne layouty z has\u0142ami: &#8222;Bu\u0142ka z mas\u0142em&#8221; oraz &#8222;Piece of Cake&#8221;. <\/P><br \/>\n<P>Ariel jako produkt z wy\u017cszej p\u00f3\u0142ki cenowej, adresowany jest do konsument\u00f3w o dochodach wy\u017cszych niz \u015brednie.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Saatchi &amp; Saatchi przygotowa\u0142a kampani\u0119 reklamow\u0105 proszku do prania Ariel Platinum dla koncernu Procter &amp; Gamble. &#8211; Jej celem jest pokazanie, \u017ce Ariel Platinum oznacza&#8230;","protected":false},"author":1,"featured_media":95459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95458"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95459"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}