{"id":95417,"date":"2005-03-22T06:00:00","date_gmt":"2005-03-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-btb-tygodnika-auto-swiat\/"},"modified":"2005-03-22T06:00:00","modified_gmt":"2005-03-22T05:00:00","slug":"kampania-btb-tygodnika-auto-swiat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-btb-tygodnika-auto-swiat.html","title":{"rendered":"Kampania BTB tygodnika Auto \u015awiat"},"content":{"rendered":"<p><P>Celem kampanii &#8222;Por\u00f3wnaj i wybierz&#8221; jest wzmocnienie wizerunku tygodnika jako najbardziej opiniotw\u00f3rczego pisma motoryzacyjnego w Polsce. Kampani\u0119 rozpocz\u0105\u0142 trzydniowy emailing teaserowy skierowany do dom\u00f3w mediowych i klient\u00f3w. Jego wyja\u015bnienie zosta\u0142o opublikowane w \u015brod\u0119 16 marca w prasie bran\u017cowej. Kolejnym etapem kampanii jest akcja mailingowa &#8211; wybrane osoby z bazy danych otrzymaj\u0105 specjalnie przygotowany pakiet &#8222;Por\u00f3wnaj i wybierz&#8221; z najnowszymi informacjami dotycz\u0105cymi rynkowej pozycji magazynu. <\/P><br \/>\n<P>Proximity Poland to nowa agencja marketing services wchodzaca w sk\u0142ad Grupy BBDO. Zatrudnia 13 os\u00f3b. Jest cz\u0119\u015bci\u0105 sieci Proximity Worldwide dzia\u0142aj\u0105cej w 43 krajach.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania tygodnika Auto \u015awiat wydawanego przez Axel Springer Polska przygotowana przez agencj\u0119 Proximity Poland, wchodz\u0105c\u0105 w sk\u0142ad Grupy BBDO.","protected":false},"author":1,"featured_media":95418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95417"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95418"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}