{"id":95378,"date":"2005-03-24T06:00:00","date_gmt":"2005-03-24T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jedyna-taka-oferta-peugeota\/"},"modified":"2005-03-24T06:00:00","modified_gmt":"2005-03-24T05:00:00","slug":"jedyna-taka-oferta-peugeota","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jedyna-taka-oferta-peugeota.html","title":{"rendered":"Jedyna taka oferta Peugeota"},"content":{"rendered":"<p><P>radiu oraz internecie, kt\u00f3rej celem jest poinformowanie o ofercie czterech lat gwarancji na wszystkie wersje modeli 206, 307 i 407 oraz wparcie sprzeda\u017cy samochod\u00f3w z 2004 roku.<\/P><br \/>\n<P>Kampania telewizyjna (TVP, TVN, TV4, Discovery) opiera si\u0119 na trzech, rotacyjnie emitowanych reklamach z&nbsp; prezentacj\u0105 trzech modeli Peugeot. 15-sekundowe filmy prezentuj\u0105 modele Peugeot na tle strzelaj\u0105cych fajerwerk\u00f3w z informacj\u0105 o 4 latach gwarancji oraz z prezentacj\u0105 oferty cenowej.<\/P><br \/>\n<P>Do prasy og\u00f3lnopolskiej (Fakt, Gazeta Wyborcza, Rzeczpospolita) zosta\u0142y przygotowane projekty 3 reklam (modeli 206, 307 i 407), a w prasie lokalnej b\u0119d\u0105 emitowane reklamy modeli 206 i 307.<\/P><br \/>\n<P>Kampania w radiu prowadzona jest w dw\u00f3ch etapach. W stacjach emitowana b\u0119dzie reklama &#8222;Lekcja oszcz\u0119dzania&#8221; z zaproszeniem na Dni Otwarte. Dodatkowo dla dealer\u00f3w zosta\u0142 przygotowany komplet materia\u0142\u00f3w promocyjnych.<\/P><br \/>\n<P>Kampania potrwa do ko\u0144ca miesi\u0105ca. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a kolejn\u0105 kompleksow\u0105 kampani\u0119 dla marki Peugeot pod has\u0142em &quot;Jedyna taka oferta&quot; w telewizji, prasie&#8230;","protected":false},"author":1,"featured_media":95379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95378"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95379"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}