{"id":9535,"date":"2012-01-04T12:36:56","date_gmt":"2012-01-04T11:36:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-dwojka-z-duza-strata\/"},"modified":"2012-01-04T12:36:56","modified_gmt":"2012-01-04T11:36:56","slug":"wplywy-reklamowe-dwojka-z-duza-strata","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-dwojka-z-duza-strata.html","title":{"rendered":"Wp\u0142ywy reklamowe: Dw\u00f3jka z du\u017c\u0105 strat\u0105"},"content":{"rendered":"<p>Jak wynika z danych Nielsen Audience Measurement, w minionym miesi\u0105cu najwi\u0119ksze zyski z reklam spo\u015br&oacute;d kana\u0142&oacute;w telewizyjnych odnotowa\u0142 TVN. Stacja zarobi\u0142a 245,7 mln z\u0142 &#8211; o 9,5 proc. wi\u0119cej ni\u017c w grudniu 2010 r.<\/p>\n<p>Za nim w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 Polsat, kt&oacute;remu reklamodawcy zapewnili 212,7 mln z\u0142 (mniej o 7,5 proc.).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 147,6 mln z\u0142 (spadek o 20,4 proc.) i 93,1 mln z\u0142 (mniej o 34,4 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 stacji, kt&oacute;re w grudniu ub.r. odnotowa\u0142y najwi\u0119ksze wp\u0142ywy z reklam zamk\u0119\u0142a stacja Disney Channel, kt&oacute;ra zarobi\u0142a 27,5 mln z\u0142, wi\u0119cej o 29,9 proc. w por&oacute;wnaniu z grudniem 2010 roku.<\/p>\n<p><em>Raport opracowano na podstawie danych cennikowych, bez indywidualnie negocjowanych rabat&oacute;w.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"W grudniu ub. r. najwi\u0119cej na reklamach zarobi\u0142 TVN, kt&oacute;ry jednocze\u015bnie odnotowa\u0142 najwi\u0119kszy wzrost wp\u0142yw&oacute;w w por&oacute;wnaniu do grudnia 2010 r.","protected":false},"author":1,"featured_media":9536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,97,98,1364],"class_list":{"0":"post-9535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-polsat","10":"tag-tvn","11":"tag-wplywy-reklamowe","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9535"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9536"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}