{"id":95330,"date":"2005-03-25T06:00:00","date_gmt":"2005-03-25T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rower-na-plakatach\/"},"modified":"2005-03-25T06:00:00","modified_gmt":"2005-03-25T05:00:00","slug":"rower-na-plakatach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rower-na-plakatach.html","title":{"rendered":"Rower na plakatach"},"content":{"rendered":"<p><P>Agencja reklamowa AHA przygotowa\u0142a kampani\u0119 reklamow\u0105 pozycjonuj\u0105c\u0105 mark\u0119 rower\u00f3w &#8222;Maxim&#8221;, produkowanych przez Zasada Rowery z Wielunia. Marka Maxim wraz z jej claimem &#8222;Solidne Trendy&#8221; ma sta\u0107 si\u0119 synonimem technologicznej solidno\u015bci i wytrzyma\u0142o\u015bci w po\u0142\u0105czeniu z innowacyjnym designem. <\/P><br \/>\n<P>Agencja AHA stworzy\u0142a trzy motywy &#8222;S\u0142o\u0144&#8221;, &#8222;Cowboys&#8221; oraz &#8222;Karawana&#8221; wizualizuj\u0105ce t\u0119 aspiracj\u0119. To jedna z bardzo niewielu kreatywnych kampanii producent\u00f3w rower\u00f3w. Poza tym AHA przygotowa\u0142a dla Maxim specjalne materia\u0142y BTL maj\u0105ce promowa\u0107 now\u0105 kolekcj\u0119 rower\u00f3w, przygotowan\u0105 przez firm\u0119 Zasada Rowery na nadchodz\u0105cy sezon. Do sklep\u00f3w dealerskich ju\u017c niebawem trafi\u0105: plakaty, wobblery oraz specjalne zawieszki na kierownic\u0119. Plakaty zosta\u0142y przygotowane w dw\u00f3ch layoutach i formatach, wpisuj\u0105cych si\u0119 w strategi\u0119 komunikacji marki opracowan\u0105 przez AHA.<\/P><br \/>\n<P>&#8211; Z my\u015bl\u0105 o tak wyj\u0105tkowym kliencie, stworzyli\u015bmy wyj\u0105tkowe reklamy. Tr\u00f3jwymiarowe, perspektywiczne packshoty doskonale wsp\u00f3\u0142graj\u0105 z nowoczesnymi rowerami Maxim &#8211; m\u00f3wi Jaros\u0142aw Betlej, prezes agencji AHA. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa AHA przygotowa\u0142a kampani\u0119 i nowe materia\u0142y reklamowe dla wielu\u0144skiego producenta rower\u00f3w Zasada Rowery. Jest to kolejny krok w zmianie firmowego wizerunku.","protected":false},"author":1,"featured_media":95331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95330"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95331"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}