{"id":9531,"date":"2012-01-04T13:23:53","date_gmt":"2012-01-04T12:23:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/outdoor-promuje-sie-na-outdoorze-2\/"},"modified":"2015-01-13T16:53:52","modified_gmt":"2015-01-13T16:53:52","slug":"outdoor-promuje-sie-na-outdoorze-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/outdoor-promuje-sie-na-outdoorze-2.html","title":{"rendered":"Outdoor promuje si\u0119 na outdoorze"},"content":{"rendered":"<p>Kampanii towarzyszy pi\u0119\u0107 kreacji pos\u0142uguj\u0105cych si\u0119 has\u0142ami przedstawiaj\u0105cymi zalety reklamy zewn\u0119trznej.<\/p>\n<p>Kampania jest realizowana na 600 no\u015bnikach typu frontlight 6&#215;3 m, 50 powierzchniach reklamowych o wymiarze 12&#215;3 m oraz 50 tablicach formatu 12&#215;4 m w miastach licz\u0105cych powy\u017cej 100 tysi\u0119cy mieszka\u0144c&oacute;w.<\/p>\n<p>Celem kampanii jest u\u015bwiadomienie przedsi\u0119biorcom efektywno\u015bci outdooru w docieraniu do konsument&oacute;w produkt&oacute;w i us\u0142ug.<\/p>\n<p>To ju\u017c druga ods\u0142ona kampanii realizowanej pod has\u0142em Poka\u017c si\u0119! Pierwszy etap inicjatywy tw&oacute;joutdoor.pl trwa\u0142 od listopada do ko\u0144ca grudnia 2011 roku. Towarzyszy\u0142o mu sze\u015b\u0107 projekt&oacute;w plakat&oacute;w pos\u0142uguj\u0105cych si\u0119 has\u0142ami przedstawiaj\u0105cymi wybrane zalety reklamy zewn\u0119trznej (&#8222;Nie dam si\u0119 wy\u0142\u0105czy\u0107&#8221;, &#8222;Przyci\u0105gam wzrok&#8221;, &#8222;Jeszcze mnie zobaczysz&#8221;, &#8222;Pracuj\u0119 24 godziny na dob\u0119&#8221;, &#8222;Jestem bardzo bezpo\u015bredni&#8221;, &#8222;W mie\u015bcie rz\u0105dz\u0119 ja&#8221;).<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a druga ods\u0142ona kampanii tw&oacute;joutdoor.pl realizowanej wsp&oacute;lnie przez Cityboard Media oraz Grup\u0119 Str&ouml;er.","protected":false},"author":1,"featured_media":9532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[345,160],"class_list":{"0":"post-9531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-cityboard-media","10":"tag-stroer","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9531"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9532"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}