{"id":95220,"date":"2005-03-31T06:00:00","date_gmt":"2005-03-31T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ring-2-straszy-w-nocy\/"},"modified":"2005-03-31T06:00:00","modified_gmt":"2005-03-31T04:00:00","slug":"ring-2-straszy-w-nocy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ring-2-straszy-w-nocy.html","title":{"rendered":"Ring 2 straszy w nocy"},"content":{"rendered":"<p><P>Ze wzgl\u0119du na charakter i tematyk\u0119 filmu, g\u0142\u00f3wna kreacja kampanii internetowej emitowana jest tylko w nocy. <\/P><br \/>\n<P>Internauci, kt\u00f3rzy po godzinie 22 wejd\u0105 na strony najwi\u0119kszych polskich portali zobacz\u0105 pe\u0142noekranowy toplayer wzorowany na mrocznym trailerze filmu (kreacja wraz z d\u017awi\u0119kiem kilkukrotnie przekracza standardow\u0105 wag\u0119 dla tego typu form reklamy, dlatego emitowana jest tylko internautom dysponuj\u0105cym sta\u0142ym \u0142\u0105czem). <\/P><br \/>\n<P>Innowacyjno\u015b\u0107 kampanii podkre\u015bla dodatkowo sekwencyjna emisja reklam. Ka\u017cdy, kto w nocy zobaczy toplayer &#8211; w dzie\u0144 b\u0119dzie mia\u0142 szans\u0119 zobaczy\u0107 billboard przypominaj\u0105cy, \u015bci\u015ble zwi\u0105zany z tre\u015bci\u0105 filmu (&#8222;Widzia\u0142e\u015b Kr\u0105g. Zosta\u0142o Ci 7 dni&#8221;).<\/P><br \/>\n<P>Niestandardowym emisjom towarzyszy kampania przy wykorzystaniu komunikatora Gadu-gadu i serwis\u00f3w filmowych. Media zaplanowa\u0142 i kupi\u0142 mOne, specjalistyczny dzia\u0142 domu mediowego Mindshare, zajmuj\u0105cy si\u0119 komunikacj\u0105 one-to-one.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"1 kwietnia na ekranach polskich kin pojawi si\u0119 kontynuacja kultowego horroru &quot;Ring&quot;. Premierze towarzyszy kampania reklamowa, prowadzona zar\u00f3wno w mediach tradycyjnych jak i w Internecie.","protected":false},"author":1,"featured_media":95221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95220"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95221"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}