{"id":95088,"date":"2005-04-11T06:00:00","date_gmt":"2005-04-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-wizerunek-liptona\/"},"modified":"2005-04-11T06:00:00","modified_gmt":"2005-04-11T04:00:00","slug":"nowy-wizerunek-liptona","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-wizerunek-liptona.html","title":{"rendered":"Nowy wizerunek Liptona"},"content":{"rendered":"<p><P>atrybut\u00f3w marki &#8211; naturalno\u015bci i ekspercko\u015bci. Symbolem zmian jest zielony li\u015b\u0107 herbaty, kt\u00f3ry pojawi\u0142 si\u0119 na opakowaniach herbaty Lipton Yellow Label.<\/P><br \/>\n<P>Projekty materia\u0142\u00f3w wykorzystanych w kampanii BTL s\u0105 dzie\u0142em agencji Brand Support. Autorami key visuala s\u0105 Marcin Bobrowicz i Jaros\u0142aw Szeremeta. <\/P><br \/>\n<P>Idea projekt\u00f3w nawi\u0105zuje do wizerunku egzotycznego \u015bwiata herbacianych plantacji. G\u0142\u00f3wnym elementem key visuala jest obraz plantacji herbaty podczas zbior\u00f3w. Opr\u00f3cz licznych materia\u0142\u00f3w POSM wa\u017cnym no\u015bnikiem informacji o marce jest 8-stronicowa ulotka edukacyjna zawieraj\u0105ca wiele ciekawych i praktycznych informacji na temat herbaty, w szczeg\u00f3lno\u015bci herbaty Lipton Yellow Label. <\/P><br \/>\n<P>Akcje BTL odbywaj\u0105 si\u0119 aktualnie w sieciach hipermarket\u00f3w w ca\u0142ej Polsce. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W marcu br. Lipton rozpocz\u0105\u0142 kampani\u0119, kt\u00f3rej celem jest zakomunikowanie nowego wizerunku marki. G\u0142\u00f3wne zmiany to informowanie o w\u0142asnych plantacjach, podkre\u015blenie&#8230;","protected":false},"author":1,"featured_media":95089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95088"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95089"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}