{"id":95054,"date":"2005-04-12T06:00:00","date_gmt":"2005-04-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/potrojne-vichy\/"},"modified":"2005-04-12T06:00:00","modified_gmt":"2005-04-12T04:00:00","slug":"potrojne-vichy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/potrojne-vichy.html","title":{"rendered":"Potr\u00f3jne Vichy"},"content":{"rendered":"<p><P>przedstawia swoj\u0105 gam\u0119 produkt\u00f3w przeciwzmarszczkowych. <\/P><br \/>\n<P>Kampania reklamowa toczy si\u0119 w prasie i telewizji. W przypadku prasy Optimedia wykupi\u0142y w prasie kobiecej formaty wielko\u015bci po\u0142owy strony. W ka\u017cdym z pism znajd\u0105 si\u0119 dwa og\u0142oszenia. Jedno informuj\u0105ce o dzia\u0142aniu trzech krem\u00f3w, a drugie przekazuj\u0105ce informacje o promocyjnej sprzeda\u017cy zestaw\u00f3w zawieraj\u0105cych miniprodukty. Og\u0142oszenia s\u0105 umieszczone jedno po drugim na dw\u00f3ch kolejnych prawych stronach pism. Do niekt\u00f3rych czasopism b\u0119d\u0105 do\u0142\u0105czone inserty, kt\u00f3re wyja\u015bniaj\u0105, jakie s\u0105 typy starzenia sk\u00f3ry i kt\u00f3ry z krem\u00f3w powinien by\u0107 odpowiednio do nich stosowany. Na potrzeby kampanii przygotowano ponad 600 tys. insert\u00f3w. <\/P><br \/>\n<P>W przypadku telewizji wykorzystano istniej\u0105ce, dwudziestosekundowe spoty reklamowe dw\u00f3ch krem\u00f3w &#8211; Novadiol i Myokine. Ka\u017cdy z nich uzupe\u0142niono dziesi\u0119ciosekundowym fragmentem informuj\u0105cym o promocji. Spoty s\u0105 emitowane w stacjach: TVP1, TVP2, TVP3, Polsacie, TVN, TVN7 i TV4.<\/P><br \/>\n<P>Za kampani\u0119 odpowiedzialny jest dom mediowy Optimedia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Trzy produkty Vichy Laboratoires s\u0105 reklamowane w ramach jednej kampanii. W ten spos\u00f3b producent krem\u00f3w Myokine, LiftActiv PRO i Novadiol&#8230;","protected":false},"author":1,"featured_media":95055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-95054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=95054"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/95054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/95055"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=95054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=95054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=95054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}