{"id":94643,"date":"2005-04-27T06:00:00","date_gmt":"2005-04-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/komfortowy-volkswagen\/"},"modified":"2005-04-27T06:00:00","modified_gmt":"2005-04-27T04:00:00","slug":"komfortowy-volkswagen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/komfortowy-volkswagen.html","title":{"rendered":"Komfortowy Volkswagen"},"content":{"rendered":"<p><P>przez Just, ma na celu zbudowanie wizerunku Caddy jako najnowocze\u015bniejszego w swojej klasie modelu komfortowego w segmencie samochod\u00f3w u\u017cytkowych. <\/P><br \/>\n<P>Jako narz\u0119dzia komunikacji wykorzystano spot telewizyjny, emitowany w TVN24 oraz konsekutywne og\u0142oszenia w prasie og\u00f3lnopolskiej. W dalszej cz\u0119\u015bci kampania obejmie r\u00f3wnie\u017c pras\u0119 bran\u017cow\u0105. <\/P><br \/>\n<P>Obecne dzia\u0142ania wpisuj\u0105 si\u0119 w og\u00f3lny charakter pozycjonowania marki VW na rynku. Za dzia\u0142ania reklamowe VW w Polsce od 1996 roku odpowiada agencja reklamowa Just. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa VW Caddy. Kampania &quot;Komfort modelowy. Model komfortowy&quot;, przygotowana i zrealizowana&#8230;","protected":false},"author":1,"featured_media":94644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94643"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94644"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}