{"id":94465,"date":"2005-05-06T06:00:00","date_gmt":"2005-05-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wygrana-za-usmiech\/"},"modified":"2005-05-06T06:00:00","modified_gmt":"2005-05-06T04:00:00","slug":"wygrana-za-usmiech","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wygrana-za-usmiech.html","title":{"rendered":"Wygrana za u\u015bmiech"},"content":{"rendered":"<p><DIV>&#8230;logo korporacyjne &#8211; z &#8222;u\u015bmiechem&#8221;.&nbsp;Danone zmieni\u0142 logo firmowe dodaj\u0105c do niego u\u015bmiech, poniewa\u017c \u0142\u0105czy si\u0119 on z misj\u0105 firmy. Podkre\u015bla takie warto\u015bci jak blisko\u015b\u0107, rado\u015b\u0107, entuzjazm czy zaufanie. Idea jego wprowadzenia zwi\u0105zana jest r\u00f3wnie\u017c z ch\u0119ci\u0105 unowocze\u015bnienia wizerunku, przy jednoczesnym zachowaniu dotychczasowej kolorystyki.<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Promocja &#8222;U\u015bmiechasz si\u0119 &#8211; wygrywasz&#8221; to konkurs dla konsument\u00f3w produkt\u00f3w Danone. Promocja ma na celu przybli\u017cenie si\u0119 do konsument\u00f3w i przekonanie ich, \u017ce Danone = u\u015bmiech = blisko\u015b\u0107. Promocja obejmuje ca\u0142\u0105 gam\u0119 jogurt\u00f3w Danone: Pyszny (jogurt z owocami), Aksamitny (jogurt z syropem), Pianka (jogurt deserowy). <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Pod wieczkami jogurt\u00f3w Danone konsumenci znajd\u0105 radosne sentencje oraz u\u015bmiechy, kt\u00f3re mo\u017cna zbiera\u0107 i wys\u0142a\u0107 wraz z u\u015bmiechni\u0119tym zdj\u0119ciem (swoim lub bliskich). Na autor\u00f3w najzabawniejszych zdj\u0119\u0107 czekaj\u0105 nagrody &#8211; 600 aparat\u00f3w cyfrowych Hewlett Packard. Dodatkowo w ka\u017cdym tygodniu 500 pierwszych nades\u0142anych zdj\u0119\u0107 zostanie opublikowanych w tygodniku &#8222;Przyjaci\u00f3\u0142ka&#8221;, co oznacza, \u017ce swojej publikacji doczeka si\u0119 \u0142\u0105cznie 4000 zdj\u0119\u0107!<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Promocja&nbsp;potrwa do&nbsp;30 czerwca.&nbsp;Za organizacj\u0119 i koordynacj\u0119 odpowiada Great Open House.<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"5 maja br. agencja Great Open House rozpocz\u0119\u0142a realizacj\u0119 promocji konsumenckiej dla firmy Danone. Niedawno Danone wprowadzi\u0142 nowe&#8230;","protected":false},"author":1,"featured_media":94466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94465"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94466"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}