{"id":94447,"date":"2005-05-06T06:00:00","date_gmt":"2005-05-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-dla-marki-hellmanns\/"},"modified":"2005-05-06T06:00:00","modified_gmt":"2005-05-06T04:00:00","slug":"iq-dla-marki-hellmanns","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-dla-marki-hellmanns.html","title":{"rendered":"IQ dla marki Hellmanns"},"content":{"rendered":"<p><P>oraz jej realizacj\u0119 odpowiedzialna jest agencja IQ Marketing (Poland).  <\/P><br \/>\n<P>O promocji &#8222;Hellmann&#8217;s Wolno\u015b\u0107 Smaku&#8221; b\u0119dzie mo\u017cna dowiedzie\u0107 si\u0119 m.in. z Radia Zet. W ramach komunikacji BTL w sieciach handlowych oraz w wybranych punktach sprzeda\u017cy detalicznej zostan\u0105 umieszczone materia\u0142y POS oraz odb\u0119d\u0105 si\u0119 degustacje produkt\u00f3w. W trakcie trwania promocji bed\u0105  dodatkowo rozdawane pr\u00f3bki produkt\u00f3w (sampling). <\/P><br \/>\n<P>Mechanik\u0119 akcji, strategi\u0119 komunikacji BTL, w tym kreacj\u0119 materia\u0142\u00f3w POS oraz opakowa\u0144 promocyjnych przygotowa\u0142a agencja IQ Marketing.<\/P><br \/>\n<P>Kampania promocyjna potrwa do ko\u0144ca czerwca 2005. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Wolno\u015b\u0107 Smaku&quot; Unilever rozpocz\u0105\u0142 promocj\u0119 konsumenck\u0105 wybranych produkt\u00f3w marki Hellmann&#8217;s. Za opracowanie koncepcji i strategii akcji&#8230;","protected":false},"author":1,"featured_media":94448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94447"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94448"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}