{"id":94388,"date":"2005-05-09T06:00:00","date_gmt":"2005-05-09T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/apetyt-naleczowianki\/"},"modified":"2005-05-09T06:00:00","modified_gmt":"2005-05-09T04:00:00","slug":"apetyt-naleczowianki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/apetyt-naleczowianki.html","title":{"rendered":"Apetyt Na\u0142\u0119czowianki"},"content":{"rendered":"<p><P>niepohamowany &#8222;Apetyt na \u017cycie&#8221;.<\/P><br \/>\n<P>Pierwszy etap kampanii rozpocz\u0105\u0142 si\u0119 na pocz\u0105tku maja i obejmie swym zasi\u0119giem nast\u0119puj\u0105ce stacje telewizje: TVN, TVN7, TVP, TV4 i Polsat. Grup\u0105 odbiorc\u00f3w dzia\u0142a\u0144 marketingowych s\u0105 kobiety i m\u0119\u017cczy\u017ani, kt\u00f3rzy mieszkaj\u0105 w miastach powy\u017cej 50 tys. mieszka\u0144c\u00f3w, o \u015brednim i wy\u017cszym miesi\u0119cznym dochodzie. <\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w na potrzeby kampanii zaj\u0105\u0142 si\u0119 dom mediowy Universal McCann. Za dzia\u0142ania PR zwi\u0105zane z mark\u0105 Na\u0142\u0119czowianka odpowiada natomiast Agencja 180o Public Relations.<\/P><br \/>\n<P>Agencja Saatchi &amp; Saatchi wygra\u0142a przetarg na full-serwisow\u0105 obs\u0142ug\u0119 marki Na\u0142\u0119czowianka pod koniec lutego br. Podpisana umowa ma charakter d\u0142ugoterminowy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Tematem najnowszej kampanii reklamowej wody Na\u0142\u0119czowianka stworzonej przez agencj\u0119 Saatchi &amp; Saatchi na zlecenie Nestle Waters Polska jest&#8230;","protected":false},"author":1,"featured_media":94389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94388"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94389"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}