{"id":94311,"date":"2005-05-11T06:00:00","date_gmt":"2005-05-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dragon-rouge-odswieza-warke\/"},"modified":"2005-05-11T06:00:00","modified_gmt":"2005-05-11T04:00:00","slug":"dragon-rouge-odswieza-warke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dragon-rouge-odswieza-warke.html","title":{"rendered":"Dragon Rouge od\u015bwie\u017ca Wark\u0119"},"content":{"rendered":"<p><P>i aspiracyjnego, lecz nie dystansuj\u0105cego, charakteru. Jednocze\u015bnie wzmocniona mia\u0142a zosta\u0107 komunikacja &#8222;piwno\u015bci&#8221; i &#8222;m\u0119sko\u015bci&#8221; marki. Istotnym celem by\u0142o r\u00f3wnie\u017c odr\u00f3\u017cnienie jej od marki Strong, wci\u0105\u017c silnie kojarzonej z Wark\u0105.<\/P><br \/>\n<P>By zrealizowa\u0107 te cele, agencja Dragon Rouge u\u017cy\u0142a palety \u015brodk\u00f3w wyrazu. Du\u017cy, wyrazisty logotyp na tr\u00f3jwymiarowej szarfie, wi\u0119ksza przejrzysto\u015b\u0107 projektu przy utrzymaniu czerwieni jako koloru marki wzmacnia branding. Wprowadzona zosta\u0142a nowa, bardziej uniwersalna ikona marki &#8211; \u015bredniowieczny zamek. <\/P><br \/>\n<P>Nowe opakowanie zosta\u0142o ocenione przez konsument\u00f3w na tle dziewi\u0119ciu wiod\u0105cych marek piwa w Polsce w badaniu przeprowadzonym przez Gfk Polonia jako: zach\u0119caj\u0105ce do zakupu, wyr\u00f3\u017cniaj\u0105ce si\u0119 na p\u00f3\u0142ce, komunikuj\u0105ce wysok\u0105 jako\u015b\u0107 i zdecydowany piwny smak.<\/P><br \/>\n<P>Wprowadzenie nowych opakowa\u0144 na rynek odby\u0142o si\u0119 w drugiej po\u0142owie kwietnia br.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja brandingowa Dragon Rouge jest autorem nowych opakowa\u0144 marki Warka. Lifting mia\u0142 na celu nadanie marce bardziej jako\u015bciowego&#8230;","protected":false},"author":1,"featured_media":94312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94311"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94312"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}