{"id":9431,"date":"2012-01-09T16:13:52","date_gmt":"2012-01-09T15:13:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/neckermann-promuje-lato-2012\/"},"modified":"2012-01-09T16:13:52","modified_gmt":"2012-01-09T15:13:52","slug":"neckermann-promuje-lato-2012","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/neckermann-promuje-lato-2012.html","title":{"rendered":"Neckermann promuje „Lato 2012”"},"content":{"rendered":"

Akcja zosta\u0142a przygotowana przez Novem Performance oraz sie\u0107 reklamy w mobilnym internecie Mobilvi na zlecenie domu mediowego Value Media.<\/p>\n

W nowej kampanii Neckermann zach\u0119ca internautów do zapoznania si\u0119 z ofert\u0105 „Lato 2012”, a tak\u017ce promuje noworoczne obni\u017cki oraz atrakcyjne opcje urlopu z w\u0142asnym dojazdem. W akcji zastosowano wiele ró\u017cnych kana\u0142ów dotarcia do konsumenta. Kreacje emitowane s\u0105 w witrynach turystycznych, podró\u017cniczych, lifestylowych i biznesowych nale\u017c\u0105cych do sieci afiliacyjnej Novem Performance. Ponadto, bannery wy\u015bwietlane s\u0105 w serwisach i aplikacjach mobilnych sieci Mobilvi.<\/p>\n

Kampania prowadzona jest w modelu CPC (Cost – Per – Click). Wydawcy otrzymuj\u0105 prowizj\u0119 za pozyskanie unikalnego u\u017cytkownika, który przejdzie za ich po\u015brednictwem na stron\u0119 www.neckermann.pl<\/a>.<\/p>\n

Dzia\u0142ania promocyjne w tradycyjnym i mobilnym internecie potrwaj\u0105 do ko\u0144ca stycznia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania internetowa promuj\u0105ca wakacyjn\u0105 ofert\u0119 biura podró\u017cy Neckermann.","protected":false},"author":1,"featured_media":9432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1430,1256,200,360],"class_list":{"0":"post-9431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-neckermann","9":"tag-novem-performance","10":"tag-reklama","11":"tag-value-media","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9431"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9432"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}