{"id":94281,"date":"2005-05-13T06:00:00","date_gmt":"2005-05-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wygodny-swiat-z-diners-club\/"},"modified":"2005-05-13T06:00:00","modified_gmt":"2005-05-13T04:00:00","slug":"wygodny-swiat-z-diners-club","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wygodny-swiat-z-diners-club.html","title":{"rendered":"Wygodny \u015bwiat z Diners Club"},"content":{"rendered":"<p><P>Kampania jest skierowana do ludzi powy\u017cej 30 &#8211; ego roku \u017cycia, zarabiaj\u0105cych brutto, powy\u017cej 90 000 rocznie. Mieszka\u0144c\u00f3w du\u017cych miastach. S\u0105 to osoby podr\u00f3\u017cuj\u0105ce, uwa\u017caj\u0105ce si\u0119 za zamo\u017cne, aktywne zawodowo i poza zawodowo, z w\u0142asn\u0105 inicjatyw\u0105, wiedz\u0105ce czego chc\u0105 i jak to osi\u0105gn\u0105\u0107, \u015bwiadome swych praw. G\u0142\u00f3wnie manad\u017cerowie. <\/P><br \/>\n<P>Has\u0142em przewodnim kampanii jest &#8222;Wygodny \u015bwiat z kart\u0105 p\u0142atnicz\u0105 Diners Club&#8221;, natomiast claim marki brzmi &#8222;Mo\u017ce wi\u0119cej ni\u017c inne&#8221;. W kampanii wykorzystano symbolik\u0119 przyjaznej wygody.<\/P><br \/>\n<P>W kampanii wykorzystane zostan\u0105: TVN24, prasa, internet oraz materia\u0142y BTL. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Startuje, przygotowana przez Martis, na zlecanie Diners Club Polska, multimedialna kampania ekskluzywnych kart p\u0142atniczych &#8211; Diners Club.","protected":false},"author":1,"featured_media":94282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94281"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94282"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}