{"id":94234,"date":"2005-05-16T06:00:00","date_gmt":"2005-05-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/str8-tuj-po-subaru\/"},"modified":"2005-05-16T06:00:00","modified_gmt":"2005-05-16T04:00:00","slug":"str8-tuj-po-subaru","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/str8-tuj-po-subaru.html","title":{"rendered":"STR8-tuj po Subaru"},"content":{"rendered":"<p><P>agencja BTL Point Group, b\u0119d\u0105ca departamentem Platformy Mediowej Point Group. Obs\u0142uga kampanii odbywa si\u0119 w ramach dzia\u0142a\u0144 marketing services dla koncernu Sarantis Polska, w\u0142a\u015bciciela marki STR8. <\/P><br \/>\n<P>Promocja ma formu\u0142\u0119 konkursu SMS-owego, w kt\u00f3rym g\u0142\u00f3wn\u0105 nagrod\u0105 jest kultowy samoch\u00f3d &#8211; Subaru Impreza WRX. Celem promocji jest zwi\u0119kszenie sprzeda\u017cy kosmetyk\u00f3w oraz budowanie wizerunku marki STR8 jako marki trendy, skierowanej do m\u0142odych, nowoczesnych m\u0119\u017cczyzn.<\/P><br \/>\n<P>Akcja promocyjna wspierana jest licznymi materia\u0142ami POS: stickerami, plakatami, standami, wobblerami, shelflinerami oraz kampani\u0105 mediow\u0105. Spoty telewizyjne z trailerem informuj\u0105cym o konkursie ukazywa\u0107 si\u0119 b\u0119d\u0105 w TVP1, TVP2, Polsat, TVN i TVN7. Na potrzeby akcji zosta\u0142 stworzony promocyjny serwis internetowy, zintegrowany z platform\u0105 SMS. Dodatkowo komunikacja jest wspierana layoutami w adresowanym do core-targetu magazynie studenckim Dlaczego.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"9 maja 2005 r. rozpocz\u0119\u0142a si\u0119 akcja konsumencka promuj\u0105ca mark\u0119 kosmetyk\u00f3w m\u0119skich STR8. Akcj\u0119 przygotowa\u0142a i realizuje&#8230;","protected":false},"author":1,"featured_media":94235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94234"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94235"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}