{"id":94232,"date":"2005-05-16T06:00:00","date_gmt":"2005-05-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lot-inspiruje\/"},"modified":"2005-05-16T06:00:00","modified_gmt":"2005-05-16T04:00:00","slug":"lot-inspiruje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lot-inspiruje.html","title":{"rendered":"LOT inspiruje"},"content":{"rendered":"<p><P>z narodowym przewo\u017anikiem, kt\u00f3ry oferuje atrakcyjne taryfy do 14 miast europejskich. Kampania telewizyjna i internetowa ruszy od po\u0142owy maja.<\/P><br \/>\n<P>W kampanii telewizyjnej wykorzystane zostan\u0105 trzy wersje 20-sekundowego filmu. W ka\u017cdej z nich prezentowane b\u0119d\u0105 inne kierunki po\u0142\u0105cze\u0144 lotniczych oferowanych po atrakcyjnych cenach: Londyn, Amsterdam, Wenecja, Wilno, Ateny, Barcelona, Bruksela, Pary\u017c i Larnaca. Kreacja oparta zosta\u0142a na ubieg\u0142orocznej kampanii &#8222;Hu\u015btawka&#8221; r\u00f3wnie\u017c przygotowanej przez Gruppa66 Ogilvy. Spoty emitowane b\u0119d\u0105 w stacjach: TVP, Polsat, TVN+TVN7, Tele 5, TV Puls, TV4 oraz na kana\u0142ach tematycznych.<\/P><br \/>\n<P>Kampania internetowa, kt\u00f3ra potrwa do ko\u0144ca czerwca, obejmie videostitiale, billboardy, toplayery oraz bannery na g\u0142\u00f3wnych portalach oraz w Gadu-Gadu. W internecie reklamowane b\u0119d\u0105, opr\u00f3cz wymienionych wy\u017cej, nast\u0119puj\u0105ce kierunki: Zagrzeb, Bukareszt, Wiede\u0144, Zurich oraz Rzym. <\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Gruppa66 Ogilvy przygotowa\u0142a kampani\u0119 dla PLL LOT. Jej celem jest zainspirowanie klient\u00f3w do wakacyjnej podr\u00f3\u017cy&#8230;","protected":false},"author":1,"featured_media":94233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94232"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94233"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}