{"id":94140,"date":"2005-05-17T09:30:37","date_gmt":"2005-05-17T07:30:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-peugot\/"},"modified":"2005-05-17T09:30:37","modified_gmt":"2005-05-17T07:30:37","slug":"kampania-reklamowa-peugot","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-peugot.html","title":{"rendered":"Kampania reklamowa Peugot"},"content":{"rendered":"<p>Celem kampanii jest poinformowanie o 4-letniej gwarancji na wymienione modele oraz wsparcie sprzeda\u017cy poprzez specjaln\u0105 ofert\u0119 rabatow\u0105 i kredytow\u0105. W telewizji wykorzystane zosta\u0142y filmy wizerunkowe prezentuj\u0105ce modele 206, 307 i 407 z 15-sekundowymi animacjami informuj\u0105cymi o ofercie handlowej. <\/p>\n<p>Kampania jest prowadzona tak\u017ce w prasie og\u00f3lnopolskiej i lokalnej, gdzie naprzemiennie przedstawiane s\u0105 projekty z modelami Peugeot 206, 307, 407 i Partner na tle czterech \u015bciennych kalendarzy na 2005, 2006, 2007 i 2008 rok. Obrazuj\u0105 one poszczeg\u00f3lne lata gwarancji.<\/p>\n<p>Kampania b\u0119dzie obecna w TVP, TVP3, TVN, TVN7,TV4 oraz w radiostacjach: Radio Zet, RMF FM, PR3, Pogoda (Warszawa), 88,4 (Pozna\u0144), Parada (\u0141\u00f3d\u017a), Kolor oraz Blue (Wroc\u0142aw) i potrwa do ko\u0144ca maja. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Initiative Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna kampania reklamowa przygotowana przez agencj\u0119 Euro RSCG Warsaw dla modeli Peugeot 206, 307, 407 i Partner w prasie, radiu, telewizji oraz Internecie. Przygotowa\u0142a j\u0105 agencja reklamowa Euro RSCG.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94140"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94140\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}