{"id":94060,"date":"2005-05-19T06:00:00","date_gmt":"2005-05-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eventy-teaserowe-fanty\/"},"modified":"2005-05-19T06:00:00","modified_gmt":"2005-05-19T04:00:00","slug":"eventy-teaserowe-fanty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eventy-teaserowe-fanty.html","title":{"rendered":"Eventy teaserowe Fanty"},"content":{"rendered":"<p><P>Agencja IQ Marketing przygotowa\u0142a eventy teaserowe wspieraj\u0105ce pierwszy etap kampanii wizerunkowej dla marki Fanta.&nbsp; <\/P><br \/>\n<P>Akcja teaserowa, realizowana w drugiej po\u0142owie kwietnia, skierowana by\u0142a do uczni\u00f3w szk\u00f3\u0142 \u015brednich i student\u00f3w uczelni wy\u017cszych w wieku 15-23 lata, mieszkaj\u0105cych w du\u017cych miastach. Odbywa\u0142a si\u0119 r\u00f3wnolegle z teaserow\u0105 reklam\u0105 telewizyjn\u0105. Celem pierwszego etapu kampanii by\u0142o wzbudzenie zainteresowania has\u0142em Bamboocha (czyt. bambucza), promuj\u0105cym nowy wizerunek Fanty i tym samym wprowadzenie do &#8222;m\u0142odzie\u017cowego s\u0142ownika&#8221; nowego zwrotu.<\/P><br \/>\n<P>Eventy teaserowe odby\u0142y si\u0119 w 10 miastach Polski: Katowice, Warszawa, Wroc\u0142aw, Krak\u00f3w, Pozna\u0144, Gda\u0144sk, Lublin, Szczecin, Bydgoszcz, \u0141\u00f3d\u017a. Oparte by\u0142y na wywiadach przeprowadzanych przez reporter\u00f3w Radia &#8222;Bamboocha&#8221;, kt\u00f3rzy pojawili si\u0119 w 350 liceach i uczelniach wy\u017cszych. <\/P><br \/>\n<P>W ramach promocji nowego wizerunku napoju Fanta podobne akcje teaserowe zosta\u0142y skierowane r\u00f3wnie\u017c do pracownik\u00f3w Coca-Coli. Wywiady, przeprowadzane w budynkach na Annopolu i w Focusie, zako\u0144czone zosta\u0142y konkursem z nagrodami w stylu &#8222;Bamboocha&#8221;.<\/P><br \/>\n<P>Agencja IQ Marketing przygotowuje kolejne akcje komunikuj\u0105ce nowy wizerunek Fanty, kt\u00f3re b\u0119d\u0105 realizowane podczas trwania kolejnych etap\u00f3w kampanii promocyjnej. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja IQ Marketing przygotowa\u0142a eventy teaserowe wspieraj\u0105ce pierwszy etap kampanii wizerunkowej dla marki Fanta.","protected":false},"author":1,"featured_media":94061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94060"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94061"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}