{"id":94032,"date":"2005-05-20T06:00:00","date_gmt":"2005-05-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/figury-przestrzenne-w-reklamie\/"},"modified":"2005-05-20T06:00:00","modified_gmt":"2005-05-20T04:00:00","slug":"figury-przestrzenne-w-reklamie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/figury-przestrzenne-w-reklamie.html","title":{"rendered":"Figury przestrzenne w reklamie"},"content":{"rendered":"<p><P>Firma rozpocz\u0119\u0142a akcj\u0119 reklamow\u0105 wprowadzaj\u0105c\u0105 na rynek reklamy prasowej nowy produkt &#8211; <BR>3D Ad, tr\u00f3jwymiarowa reklama (three-dimensional advertisement). Innowacyjno\u015b\u0107 tego rozwi\u0105zania polega na umieszczaniu w czasopismach figur przestrzennych, kt\u00f3re w po\u0142\u0105czeniu z kreacj\u0105 daj\u0105 nowe mo\u017cliwo\u015bci skupiania uwagi konsument\u00f3w na produkcie. Prace nad tym projektem trwa\u0142y kilka miesi\u0119cy. W tym czasie poza prac\u0105 koncepcyjn\u0105 i testami technologicznymi firma opatentowa\u0142a rozwi\u0105zanie &#8211; produkt ten jest dost\u0119pny tylko w RR Donnelley. <\/P><br \/>\n<P>Kampania prowadzona jest w prasie bran\u017cowej. Pierwsza reklama uka\u017ce si\u0119 w dodatku do Media i Marketing &#8222;Raport 2004\/2005 Agencje Reklamowe i Domy Mediowe&#8221;, kolejne emisje przewidziane s\u0105 w magazynach Press i Brief. Kampania zostanie wsparta dzia\u0142aniami w zakresie direct marketing.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"RR Donnelley wprowadza nowe narz\u0119dzie w reklamie prasowej pozwalaj\u0105ce na prezentacj\u0119 reklamy w formie bry\u0142y geometrycznej.","protected":false},"author":1,"featured_media":94033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94032"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94033"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}