{"id":94014,"date":"2005-05-23T06:00:00","date_gmt":"2005-05-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dialog-na-ulicach-warszawy\/"},"modified":"2005-05-23T06:00:00","modified_gmt":"2005-05-23T04:00:00","slug":"dialog-na-ulicach-warszawy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dialog-na-ulicach-warszawy.html","title":{"rendered":"Dialog na ulicach Warszawy"},"content":{"rendered":"<p><P>&#8211; produktowa Telefonii Dialog S.A. Kampani\u0119 autobusow\u0105 zorganizowa\u0142a firma CAM Media.<\/P><br \/>\n<P>W maju Telefonia Dialog S.A. rozpocz\u0119\u0142a kampani\u0119 promuj\u0105c\u0105 swoje us\u0142ugi. Jednym z dzia\u0142a\u0144 reklamowych jest kampania autobusowa. Po najwi\u0119kszych miastach Polski b\u0119dzie je\u017adzi\u0142o kilkadziesi\u0105t autobus\u00f3w z reklam\u0105 Dialogu. <\/P><br \/>\n<P>Og\u00f3lnopolska kampania autobusowa potrwa miesi\u0105c i wspierana b\u0119dzie r\u00f3wnie\u017c przez inne no\u015bniki. Celem kampanii jest budowa \u015bwiadomo\u015bci marki oraz kreowanie postaw klient\u00f3w wobec Dialogu. Przekaz ma budowa\u0107 zaufanie i poczucie bezpiecze\u0144stwa oraz odbi\u00f3r operatora jako firmy przyjaznej, opiekuj\u0105cej si\u0119 swoimi abonentami.<\/P><br \/>\n<P>W kampanii autobusowej, zrealizowanej przez CAM Media wykorzystano format typu King Size&nbsp;&#8211; format ten znajduje si\u0119 po lewej stronie autobusu i jest widoczny nawet z daleka, co pozwala w\u0142a\u015bciwie wykorzysta\u0107 mo\u017cliwo\u015bci oddzia\u0142ywania nietypowego no\u015bnika reklamy. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Starlink.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Rozmawiaj wi\u0119cej p\u0142a\u0107 mniej&quot; &#8211; takim has\u0142em w maju rozpocz\u0119\u0142a si\u0119 nowa og\u00f3lnopolska kampania wizerunkowo&#8230;","protected":false},"author":1,"featured_media":94015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-94014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=94014"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/94014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/94015"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=94014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=94014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=94014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}