{"id":93870,"date":"2005-05-27T06:00:00","date_gmt":"2005-05-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-dla-nowej-marki\/"},"modified":"2005-05-27T06:00:00","modified_gmt":"2005-05-27T04:00:00","slug":"euro-rscg-warsaw-dla-nowej-marki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-dla-nowej-marki.html","title":{"rendered":"Euro RSCG Warsaw dla nowej marki"},"content":{"rendered":"<p><P>dzieci z postaci\u0105 misia Kubusia oraz adresowan\u0105 do matek. Kampania obejmuje 2 rodzaje spot\u00f3w reklamowych oraz kampani\u0119 prasow\u0105.<\/P><br \/>\n<P>Kampania adresowana do matek zosta\u0142a oparta na pomy\u015ble ukazania wakacyjnej sytuacji na pla\u017cy, w kt\u00f3rej g\u0142\u00f3wn\u0105 bohaterk\u0105 jest mama i jej syn. Kampania komunikuje r\u00f3wnie\u017c najnowsz\u0105 technologi\u0119 butelki top aseptic.<\/P><br \/>\n<P>Celem reklamy skierowanej do mam jest poinformowanie o nowych, orze\u017awiaj\u0105cych napojach Kubu\u015b Play w nowej, wygodnej butelce oraz budowanie wizerunku marki wysokiej jako\u015bci, naturalnej, zdrowej i bliskiej dzieciom.<\/P><br \/>\n<P>Kampania prasowa obejmie tygodniki i miesi\u0119czniki og\u00f3lnopolskie i potrwa przez lipiec i sierpie\u0144, natomiast telewizyjna obejmuje TVN, TV4, TVP, Polsat oraz telewizj\u0119 kablow\u0105.<\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w obu kampanii zaj\u0105\u0142 si\u0119 Initiative Media.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a najnowsz\u0105 kampani\u0119 reklamow\u0105 nowej na rynku marki Kubu\u015b Play adresowan\u0105 do&#8230;","protected":false},"author":1,"featured_media":93871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-93870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=93870"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/93871"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=93870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=93870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=93870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}