{"id":9351,"date":"2012-01-11T13:51:23","date_gmt":"2012-01-11T12:51:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/odwrocona-hipoteka-promowana-w-tv-wideo\/"},"modified":"2012-01-11T13:51:23","modified_gmt":"2012-01-11T12:51:23","slug":"odwrocona-hipoteka-promowana-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/odwrocona-hipoteka-promowana-w-tv-wideo.html","title":{"rendered":"Odwr\u00f3cona hipoteka promowana w TV (wideo)"},"content":{"rendered":"<p>Tematem przewodnim trzydziestosekundowych spot&oacute;w, kt&oacute;re pojawi\u0105 si\u0119 mi\u0119dzy innymi w Telewizji Publicznej, jest hipoteka odwr&oacute;cona &#8211; us\u0142uga polegaj\u0105ca na przeniesieniu prawa do nieruchomo\u015bci w zamian za rent\u0119 hipoteczn\u0105, wyp\u0142acan\u0105 do\u017cywotnio. Kampania skierowana jest do senior&oacute;w.<\/p>\n<p>Celem kampanii jest przedstawienie hipoteki odwr&oacute;conej jako rozwi\u0105zania finansowego, kt&oacute;re mo\u017ce poprawi\u0107 jako\u015b\u0107 \u017cycia senior&oacute;w. <\/p>\n<p>Za kreacj\u0119 odpowiada agencja reklamowa Szwejkowski, produkcj\u0105 zaj\u0105\u0142 si\u0119 Timecode, media zakupi\u0142 dom mediowy Maxus.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna kampania telewizyjna Funduszu Hipotecznego Dom.","protected":false},"author":1,"featured_media":9352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1171,200,9643,1492,656],"class_list":{"0":"post-9351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-maxus","9":"tag-reklama","10":"tag-atl","11":"tag-szwejkowski","12":"tag-timecode","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9351"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9352"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}