{"id":93414,"date":"2005-06-07T09:47:13","date_gmt":"2005-06-07T07:47:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rozwod-mcdonalds-i-disneya\/"},"modified":"2005-06-07T09:47:13","modified_gmt":"2005-06-07T07:47:13","slug":"rozwod-mcdonalds-i-disneya","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/rozwod-mcdonalds-i-disneya.html","title":{"rendered":"Rozw\u00f3d McDonald&#8217;s i Disneya"},"content":{"rendered":"<p>O sprawie pisze wtorkowa Gazeta Wyborcza. McDonald&#8217;s nie jest zadowolony z ostatnich lat wsp\u00f3\u0142pracy z wytw\u00f3rni\u0105 Disney&#8217;a. Najbardziej kasowe filmy animowane w tym czasie pochodzi\u0142y od jego konkurent\u00f3w &#8211; DreamWorks oraz Pixar. <\/p>\n<p>Umowa podpisana mi\u0119dzy McDonald&#8217;s a Disney&#8217;em zak\u0142ada wzajemn\u0105 promocj\u0119. W sieci fast-food\u00f3 potentata rynku dost\u0119pne s\u0105 zabawki z postaciami znanymi z film\u00f3w animowanych Disneya, natomiast w parkach rozrywki studia filmowego znajduj\u0105 si\u0119 restauracje McDonald&#8217;s. <\/p>\n<p>Ze wzgl\u0119du na s\u0142ab\u0105 popularno\u015bc film\u00f3w Disneya, spad\u0142a r\u00f3wnie\u017c popularno\u015bc zestaw\u00f3w Happy Meal w McDonald&#8217;s, kt\u00f3re zawiera\u0142y zabawki z film\u00f3w wytw\u00f3rni. <\/p>\n<p>Obecna umowa ko\u0144czy si\u0119 w 2006 roku. Do podpisania nowej prawdopodobnie nie dojdzie. McDonald&#8217;s chce si\u0119 zwi\u0105za\u0107 &#8211; i to nie na wy\u0142\u0105czno\u015b\u0107 &#8211; z DreamWorks lub Pixarem.<\/p>\n","protected":false},"excerpt":{"rendered":"Dziesi\u0119cioletnia umowa podpisana pomi\u0119dzy sieci\u0105 fast-food\u00f3w McDonald&#8217;s a wytw\u00f3rni\u0105 Walta Disneya, s\u0142yn\u0105c\u0105 z film\u00f3w animowanych, dobiega ko\u0144ca. Gigant bar\u00f3w szybkiej obs\u0142ugi chce zmieni\u0107 partnera i liczy na wsp\u00f3\u0142prac\u0119 z DreamWorks oraz Pixar.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-93414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=93414"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93414\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=93414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=93414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=93414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}