{"id":93194,"date":"2005-06-13T06:00:00","date_gmt":"2005-06-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ambient-media-dla-red-bulla\/"},"modified":"2005-06-13T06:00:00","modified_gmt":"2005-06-13T04:00:00","slug":"ambient-media-dla-red-bulla","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ambient-media-dla-red-bulla.html","title":{"rendered":"Ambient media dla Red Bulla"},"content":{"rendered":"<p><P>&#8222;ambient media&#8221; mia\u0142y na celu wzmocnienie i uzupe\u0142nieniu planu mediowego promuj\u0105cego &#8222; onkurs Lot\u00f3w Red Bull&#8221;. <\/P><br \/>\n<P>Akcja przebiega\u0142a na dw\u00f3ch p\u0142aszczyznach. Pierwsza z nich to akcja w sieci 10 kin na terenie Polski polegaj\u0105ca na skonstruowaniu i ekspozycji repliki Lataj\u0105cej Maszyny Red Bull z 3 Konkursu Lot\u00f3w Red Bull odbywaj\u0105cego si\u0119 w Krakowie w roku 2001. <\/P><br \/>\n<P>Drugi to promo teamy poruszaj\u0105ce si\u0119 po 8 wybranych kluczowych miastach regionalnych na specjalnych konstrukcjach, opartych na rowerach, imituj\u0105cych r\u00f3\u017cne lataj\u0105ce maszyny, w\u015br\u00f3d nich: chmur\u0119, samolot, rakiet\u0119, &#8222;lataj\u0105c\u0105 wann\u0119&#8221; i najbardziej efektown\u0105 &#8222;lataj\u0105c\u0105 trumn\u0119&#8221;. <\/P><br \/>\n<P>Obie akcje wzbudza\u0142y bardzo du\u017ce zainteresowanie w\u015br\u00f3d mi\u0119dzy innymi ze wzgl\u0119du na ich cz\u0119\u015bciowo teaserowy charakter, wsp\u00f3lnie z kampani\u0105 mediow\u0105 zaowocowa\u0142y bardzo du\u017c\u0105 ilo\u015bci\u0105 zg\u0142osze\u0144 na konkurs si\u0119gaj\u0105c\u0105 prawie 1000 zespo\u0142\u00f3w.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca maja agencja EventLab realizowa\u0142a dzia\u0142ania promocyjne dla marki Red Bull. Dzia\u0142ania klasyfikowane jako&#8230;","protected":false},"author":1,"featured_media":93195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-93194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=93194"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/93195"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=93194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=93194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=93194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}