{"id":93156,"date":"2005-06-14T08:37:12","date_gmt":"2005-06-14T06:37:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-konkurs-western-union\/"},"modified":"2005-06-14T08:37:12","modified_gmt":"2005-06-14T06:37:12","slug":"nowy-konkurs-western-union","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/nowy-konkurs-western-union.html","title":{"rendered":"Nowy konkurs Western Union"},"content":{"rendered":"<p>Kampania Western Union obejmuje swym zasi\u0119giem teraz ca\u0142ego kraju, a jej strategia przekazu zosta\u0142a przygotowana w wyj\u0105tkowy i zabawny spos\u00f3b. Oparta jest na czterech podstawowych zaletach firmy: szybko\u015bci, bezpiecze\u0144stwie, wygodzie i pewno\u015bci. <\/p>\n<p>Codziennie, pocz\u0105wszy od 13 czerwca s\u0142uchacze radia RMF FM b\u0119d\u0105 mogli wygra\u0107 w konkursie Western Union 1000 z\u0142. W spotach o d\u0142ugo\u015bci 30&#8221; i 40&#8221; zawarte zostan\u0105 zabawne historyjki zwi\u0105zane z atutami firmy. Zadaniem s\u0142uchaczy b\u0119dzie wej\u015b\u0107 na portal interia.pl i napisa\u0107 ich zako\u0144czenie. Najbardziej zabawne zostan\u0105 nagrodzone wspomnian\u0105 kwot\u0105 pieni\u0119dzy. <\/p>\n<p>Opr\u00f3cz cel\u00f3w wizerunkowych kampania ma za zadanie utrzymanie pozycji Western Union jako \u015bwiatowego lidera na rynku transfer\u00f3w pieni\u0119\u017cnych. <\/p>\n<p>Grup\u0105 docelow\u0105, podobnie jak poprzednio, jest szeroka rzesza odbiorc\u00f3w chc\u0105cych transferowa\u0107 pieni\u0105dze, bez wzgl\u0119du na wiek czy p\u0142e\u0107.<\/p>\n<p>Kampania potrwa cztery tygodnie. Za zakup medi\u00f3w odpowiada agencja Starcom, za dzia\u0142ania Public Relations agencja magnifiCo PR.<\/p>\n","protected":false},"excerpt":{"rendered":"13 czerwca ruszy\u0142a nowa kampania wizerunkowa firmy Western Union, \u015bwiatowego lidera na rynku transfer\u00f3w pieni\u0119\u017cnych. Po\u0142\u0105czona jest z konkursem, w kt\u00f3rym codziennie s\u0142uchacze radia RMF FM i amatorzy portalu interia.pl mog\u0105 wygra\u0107 1000 z\u0142otych.","protected":false},"author":1,"featured_media":93157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-93156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=93156"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/93156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/93157"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=93156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=93156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=93156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}