{"id":92878,"date":"2005-06-21T06:00:00","date_gmt":"2005-06-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/warszawa-stolica-czystosci\/"},"modified":"2005-06-21T06:00:00","modified_gmt":"2005-06-21T04:00:00","slug":"warszawa-stolica-czystosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/warszawa-stolica-czystosci.html","title":{"rendered":"Warszawa stolic\u0105 czysto\u015bci"},"content":{"rendered":"

Autorem pomys\u0142u kampanii jest agencja kreatywna POZA (dzia\u0142aj\u0105ca w strukturach Halpol Sp. z o.o.) wy\u0142oniona w przetargu publicznym, og\u0142oszonym przez Zarz\u0105d Oczyszczania Miasta.<\/P>
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Zakres przygotowania kampanii obejmowa\u0142 opracowanie strategii, przygotowanie koncepcji kreacji i poszczeg\u00f3lnych projekt\u00f3w oraz propozycje i zakup medi\u00f3w.<\/P>
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W ramach kampanii wykorzystane zosta\u0142y billboardy, plakaty, autobusy, reklamy w prasie codziennej. Przez ca\u0142y czas kampanii dzia\u0142a strona internetowa www.stolicaczystosci.pl<\/A>.
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie maja rozpocz\u0119\u0142a si\u0119 kampania "Warszawa \u015bmieci przyk\u0142adem", dotycz\u0105ca segregaci \u015bmieci i sprz\u0105tania po psach. Potrwa do jesieni.","protected":false},"author":1,"featured_media":92879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-92878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/92879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}