{"id":92645,"date":"2005-06-24T06:00:00","date_gmt":"2005-06-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vert-dla-grupy-grass\/"},"modified":"2005-06-24T06:00:00","modified_gmt":"2005-06-24T04:00:00","slug":"vert-dla-grupy-grass","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vert-dla-grupy-grass.html","title":{"rendered":"Vert dla Grupy Grass"},"content":{"rendered":"<p><P>Polski oraz rynki Europy \u015arodkowo-Wschodniej (m.in. Czechy, S\u0142owacja, Chorwacja, W\u0119gry, w przysz\u0142o\u015bci Ukraina ). Rozpocz\u0119cie kampanii planowane jest na pocz\u0105tku lipca.<\/P><br \/>\n<P>Agencja Vert Advertising opracowa\u0142a strategi\u0119 marketingow\u0105 z uj\u0119ciem budowania wizerunku marek oraz opracowa\u0142a materia\u0142y trademarketingowe. Zaplanowane dzia\u0142ania BTL maj\u0105 na celu wprowadzenie na rynek nowych produkt\u00f3w jak i repozycjonowanie marki Imperial nale\u017c\u0105cej do Grupy Grass oraz zwi\u0119kszenie sprzeda\u017cy. Obejmowa\u0107 b\u0119d\u0105 oko\u0142o 5000 tysi\u0119cy punkt\u00f3w sprzeda\u017cy na terenie ca\u0142ego kraju. <\/P><br \/>\n<P>W dalszym etapie planowane jest&nbsp; rozszerzenie prac na dzia\u0142ania ATL. Obecnie w Czechach rozpocz\u0119\u0142a si\u0119 promocja produkt\u00f3w Grass w sieci sklep\u00f3w OBI na terenie ca\u0142ego kraju.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Vert Advertising pozyska\u0142a bud\u017cet na przygotowanie kampanii BTL produkt\u00f3w marki Grass. Dzia\u0142ania obejmuj\u0105 teren&#8230;","protected":false},"author":1,"featured_media":92646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-92645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92645"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/92646"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}