{"id":924,"date":"2013-09-25T11:24:19","date_gmt":"2013-09-25T09:24:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-dla-pzu\/"},"modified":"2013-09-25T11:24:19","modified_gmt":"2013-09-25T09:24:19","slug":"k2-dla-pzu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/k2-dla-pzu.html","title":{"rendered":"K2 dla PZU"},"content":{"rendered":"<p>PZU przekonuje w kampanii, \u017ce jest firm\u0105 przyjazn\u0105 i zapewnia spok&oacute;j swoim klientom. Dzia\u0142ania oparta s\u0105 o insight: &#8222;94% zadowolonych klient&oacute;w PZU&#8221;.<\/p>\n<p>W ramach dzia\u0142a\u0144 przygotowano landing page (www.strestest.pl), na kt&oacute;rym osadzony jest&nbsp;3-pytaniowy quiz, badaj\u0105cy poziom stresu. U\u017cytkownik ma za zadanie wybra\u0107 w te\u015bcie to, co widzi na plamach Rorschacha. Po przej\u015bciu testu u\u017cytkownik widzi interpretacje na temat swoich wybor&oacute;w. Nad wszystkim czuwa psychoanalityk, znany ze spotu, kt&oacute;ry stwierdza tak\u017ce poziom stresu u\u017cytkownika i w razie potrzeby radzi aby skorzysta\u0142 z us\u0142ug PZU, gdy\u017c w\u0142a\u015bnie to zapewni mu potrzebny spok&oacute;j.<\/p>\n<p>Landing page (www.strestest.pl) wspierany b\u0119dzie ponad miesi\u0119czn\u0105 kampani\u0105 display, m.in. w serwisach: Onet.pl, Gazeta.pl oraz w stronach grup Goldbach i IDMnet.<\/p>\n","protected":false},"excerpt":{"rendered":"23 wrze\u015bnia ruszy\u0142a kolejna kampania PZU przygotowana przez agencj\u0119 K2. Jej celem jest przedstawienie likwidacji szk&oacute;d ubezpieczyciela pod has\u0142em &#8222;Likwidacja szk&oacute;d bez przeszk&oacute;d&#8221;.\n  \n&nbsp;","protected":false},"author":1,"featured_media":925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[195],"class_list":{"0":"post-924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-samsung","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}