{"id":9239,"date":"2012-01-16T20:54:25","date_gmt":"2012-01-16T19:54:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/msl-warsaw-zdobyla-budzet-interaktywny-mk-cafe\/"},"modified":"2012-01-16T20:54:25","modified_gmt":"2012-01-16T19:54:25","slug":"msl-warsaw-zdobyla-budzet-interaktywny-mk-cafe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/msl-warsaw-zdobyla-budzet-interaktywny-mk-cafe.html","title":{"rendered":"MSL Warsaw zdoby\u0142a bud\u017cet interaktywny MK Cafe"},"content":{"rendered":"<p>Intensywna komunikacja na portalach spo\u0142eczno\u015bciowych to element szerszej kampanii mediowej realizowanej przez mark\u0119.<\/p>\n<p>Aktywna obecno\u015b\u0107 marki MK Cafe w mediach spo\u0142eczno\u015bciowych jest elementem d\u0142ugofalowej strategii. Celem planowanych dzia\u0142a\u0144 jest zaanga\u017cowanie konsument&oacute;w w interaktywny dialog z mark\u0105, a przede wszystkim wzmocnienie wizerunku MK Cafe jako eksperta w dziedzinie produkcji oraz parzenia doskona\u0142ej kawy.<\/p>\n<p>Dzia\u0142ania interaktywne realizowane przez agencj\u0119 obejmuj\u0105 m.in. kreacj\u0119 i prowadzenie fan page&#8217;a marki na Facebooku, launch dedykowanego kana\u0142u w serwisie You Tube oraz nawi\u0105zanie bezpo\u015bredniej interakcji z konsumentami i fanami marki MK Cafe. Kampania interaktywna wraz z dzia\u0142aj\u0105c\u0105 ju\u017c stron\u0105 internetow\u0105 marki maj\u0105 stanowi\u0107 skuteczne narz\u0119dzie w budowaniu spo\u0142eczno\u015bci wok&oacute;\u0142 marki.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja MSL Warsaw odpowiada za prowadzenie dzia\u0142a\u0144 interaktywnych w serwisach Facebook i Youtube dla marki MK Cafe (Grupa Strauss).","protected":false},"author":1,"featured_media":9240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1477,793],"class_list":{"0":"post-9239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mk-cafe","9":"tag-msl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9239"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9240"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}