{"id":92304,"date":"2005-07-04T06:00:00","date_gmt":"2005-07-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/michelin-spolecznie\/"},"modified":"2005-07-04T06:00:00","modified_gmt":"2005-07-04T04:00:00","slug":"michelin-spolecznie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/michelin-spolecznie.html","title":{"rendered":"Michelin spo\u0142ecznie."},"content":{"rendered":"<p><P>skierowane do medi\u00f3w oraz kampania billboardowa. Patronat nad przedsi\u0119wzi\u0119ciem obj\u0119\u0142o Global Road Safety Partnership.<\/P><br \/>\n<P>Bezpo\u015brednim powodem dzia\u0142a\u0144 podj\u0119tych przez Michelin jest problem wypadk\u00f3w&nbsp;z udzia\u0142em m\u0142odych rowerzyst\u00f3w i dzieci je\u017cd\u017c\u0105cych na rolkach, czy deskorolkach. &#8222;Spokojna g\u0142owa w kasku&#8221; jest kampani\u0105 spo\u0142eczn\u0105, adresowan\u0105 do dzieci, m\u0142odzie\u017cy i rodzic\u00f3w, maj\u0105c\u0105 na celu u\u015bwiadomienie zagro\u017ce\u0144 wynikaj\u0105cych z nie stosowania kask\u00f3w podczas zabaw nios\u0105cych ze sob\u0105 wysokie ryzyko upadku (jazda na rowerze, rolkach, czy deskorolce). Akcja ma tak\u017ce na celu dostarczenie rodzicom narz\u0119dzi, kt\u00f3re pozwol\u0105 zach\u0119ci\u0107 i przekona\u0107 ich pociechy do noszenia kask\u00f3w. <\/P><br \/>\n<P>Kampania billboardowa realizowana jest na no\u015bnikach firm AMS i ClearChannel w Warszawie, \u0141odzi, Krakowie, Poznaniu, Szczecinie, Gda\u0144sku, Wroc\u0142awiu, Olsztynie i na terenie GOP. Dzia\u0142ania medialne prowadzi agencja Multi Communications.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a og\u00f3lnopolska, wakacyjna akcja spo\u0142eczna Michelin &quot;Spokojna g\u0142owa w kasku&quot;, na kt\u00f3r\u0105 sk\u0142adaj\u0105 si\u0119 dzia\u0142ania informacyjne&#8230;","protected":false},"author":1,"featured_media":92305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-92304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92304"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/92305"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}