{"id":92232,"date":"2005-07-05T06:29:30","date_gmt":"2005-07-05T04:29:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kto-promuje-wiadomosci\/"},"modified":"2005-07-05T06:29:30","modified_gmt":"2005-07-05T04:29:30","slug":"kto-promuje-wiadomosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/kto-promuje-wiadomosci.html","title":{"rendered":"Kto promuje Wiadomo\u015bci"},"content":{"rendered":"<p>Projekt i koncepcja graficzna kampanii jest autorstwa BMiP. Planowaniem kampanii w mediach zewn\u0119trznych (outdoor, prasa) zajmowa\u0142 si\u0119 ZenithMedia. ZenithMedia jest domem mediowym, wy\u0142onionym w ramach przetargu, obs\u0142uguj\u0105cym Telewizj\u0119 Polsk\u0105 w zakresie planowania i zakupu medi\u00f3w. <\/p>\n<p>Dostawc\u0105 no\u015bnik\u00f3w outdoorowych jest sp\u00f3\u0142ka Agora, z kt\u00f3r\u0105 Telewizja Polska ma podpisan\u0105 umow\u0119 na wsp\u00f3\u0142prac\u0119. Firma Agora jest jedn\u0105 z firm wy\u0142onionych w przetargu na dostaw\u0119 przestrzeni i lub powierzchni reklamowej na potrzeby dzia\u0142a\u0144 promocyjnych TVP. Wysoko\u015b\u0107 bud\u017cetu promocyjnego kampanii &#8222;Wiadomo\u015bci&#8221; stanowi tajemnic\u0119 przedsi\u0119biorstwa. <\/p>\n","protected":false},"excerpt":{"rendered":"Kampania promocyjna &#8222;Wiadomo\u015bci&#8221; realizowana przy u\u017cyciu anteny w\u0142asnej TVP1 oraz medi\u00f3w zewn\u0119trznych (rozumianych tu jako reklama outdoorowa &#8211; bilboardy w tzw. formacie 5&#215;2, oraz w prasie) zosta\u0142a zrealizowana przez Biuro Marketingu i Promocji Telewizji Polskiej.","protected":false},"author":1,"featured_media":92233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-92232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92232"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/92233"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}