{"id":92193,"date":"2005-07-06T06:00:00","date_gmt":"2005-07-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rss-przyszloscia-reklamy\/"},"modified":"2005-07-06T06:00:00","modified_gmt":"2005-07-06T04:00:00","slug":"rss-przyszloscia-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rss-przyszloscia-reklamy.html","title":{"rendered":"RSS przysz\u0142o\u015bci\u0105 reklamy?"},"content":{"rendered":"

Wed\u0142ug rozm\u00f3wc\u00f3w dziennika w ci\u0105gu pi\u0119ciu lat RSS dor\u00f3wna popularno\u015bci\u0105 e-mailom, co uczyni go pot\u0119\u017cnym medium reklamowym.<\/P>
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Obecnie wi\u0119kszo\u015b\u0107 kana\u0142\u00f3w nie posiada reklam. Niekt\u00f3re serwisy, tak jak washingtonpost.com, zaczynaj\u0105 przygotowania do umieszczenia reklam w swoich kana\u0142ach. – Za ka\u017cdym razem, gdy jakie\u015b medium zdobywa wielu odbiorc\u00f3w zaczyna si\u0119 szukanie sposobu dotarcia do nich – twierdzi w rozmowie z New York Timesem Tim Ruder, wiceprezes ds. marketingu w Washingtonpost.Newsweek Interactive. – RSS idzie t\u0105 sam\u0105 drog\u0105.<\/P>
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Serwisy internetowe cz\u0119sto traktuj\u0105 RSS jako spos\u00f3b na autopromocj\u0119 i u\u017cywaj\u0105 go do pozyskiwania u\u017cytkownik\u00f3w. RSS jest w tym bardzo skuteczny – na stron\u0119 New York Timesa zagl\u0105da miesi\u0119cznie 7,3 mln u\u017cytkownik\u00f3w (dane za kwiecie\u0144), kt\u00f3rzy klikn\u0119li na link otrzymany przez RSS…<\/P>
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\u0179r\u00f3d\u0142o: Gazeta.pl<\/U><\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"New York Times opisuje nowy trend, kt\u00f3ry pojawi\u0142 si\u0119 w reklamie internetowej – umieszczanie reklam w kana\u0142ach RSS.","protected":false},"author":1,"featured_media":92194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-92193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/92194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}