{"id":92007,"date":"2005-07-10T16:25:56","date_gmt":"2005-07-10T14:25:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-dla-zywiec-zdroj\/"},"modified":"2005-07-10T16:25:56","modified_gmt":"2005-07-10T14:25:56","slug":"euro-rscg-warsaw-dla-zywiec-zdroj","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-dla-zywiec-zdroj.html","title":{"rendered":"Euro RSCG Warsaw dla \u017bywiec Zdr\u00f3j"},"content":{"rendered":"

Tematem filmu reklamowego jest zdobywanie szczyt\u00f3w, a jego przes\u0142anie oparte jest na d\u0105\u017ceniu do celu. Do jego osi\u0105gni\u0119cia, tak jak do wyj\u015bcia na szczyt g\u00f3ry, potrzebna jest si\u0142a. <\/p>\n

W filmie wyst\u0119puj\u0105ce osoby, wspinaj\u0105 si\u0119 na szczyty g\u00f3rskie. M\u0119\u017cczyzna po wej\u015bciu na g\u00f3r\u0119 uderza butelk\u0105 \u017bywiec Zdr\u00f3j o ska\u0142\u0119 na znak osi\u0105gni\u0119tego celu. D\u017awi\u0119k uderzenia odbija si\u0119 echem w g\u00f3rach, a rytm echa podtrzymuj\u0105 inni tury\u015bci, kt\u00f3rzy zdobyli szczyty, a jednocze\u015bnie zrealizowali sw\u00f3j cel. Wed\u0142ug konceptu kreatywnego, satysfakcja z osi\u0105gni\u0119cia celu zostaje przeniesiona na wod\u0119, kt\u00f3ra jako czysta si\u0142a z g\u00f3r pomaga w pokonywaniu codziennych wyzwa\u0144. <\/p>\n

Kampania telewizyjna b\u0119dzie emitowana w stacjach: TVP1, TVP2, Polsat, TVN, TV4, TVN siedem,TVP3, Discovery, Animal Planet, Canal+, Hallmark, Kino Polska, Romantica. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowe MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem lipca ruszy\u0142a kampania telewizyjna wody \u017bywiec Zdr\u00f3j przygotowana przez agencj\u0119 Euro RSCG Warsaw pod has\u0142em \u017bywiec Zdr\u00f3j – Si\u0142a z g\u00f3r, kt\u00f3rej celem jest zbudowanie nowego pozycjonowania marki.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-92007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=92007"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/92007\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=92007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=92007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=92007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}