{"id":91553,"date":"2005-07-18T07:10:38","date_gmt":"2005-07-18T05:10:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/glosna-reklama-ryanaira\/"},"modified":"2005-07-18T07:10:38","modified_gmt":"2005-07-18T05:10:38","slug":"glosna-reklama-ryanaira","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/glosna-reklama-ryanaira.html","title":{"rendered":"G\u0142o\u015bna reklama Ryanaira"},"content":{"rendered":"<p>&#8211; &#8222;Dowieziemy ich na pla\u017ce, dowieziemy ich w g\u00f3ry, dowieziemy ich do Londynu&#8221; &#8211; ca\u0142ostronicowe og\u0142oszenia z takim napisem, tu\u017c po zamachach bombowych w Londynie, zamie\u015bci\u0142 w prasie Ryanair, lider na europejskim rynku tanich przelot\u00f3w. Has\u0142o reklamowe to parafraza jednego z powiedze\u0144 Winstona Churchilla, by\u0142ego premiera Wlk. Brytanii (wykorzystano te\u017c jego podobizn\u0119), \u017ce Brytyjczycy b\u0119d\u0105 walczy\u0107 z Hitlerem wsz\u0119dzie, gdzie si\u0119 tylko da. Reklam\u0119 opatrzono nag\u0142\u00f3wkiem &#8222;Londyn si\u0119 odp\u0142aca&#8221;. &#8211; informuje 'Gazeta Wyborcza&#8217;.<\/p>\n<p>&#8211; Czytelnicy uznali, \u017ce to za wiele. I wys\u0142ali skargi do agencji ASA, zarzucaj\u0105c reklamie prymitywizm przekazu, jak r\u00f3wnie\u017c to, \u017ce Ryanair obra\u017ca uczucia patriotyczne i wykazuje ca\u0142kowity brak wra\u017cliwo\u015bci. &#8211; donosi 'GW&#8217;.<\/p>\n<p>Ryanair nie zgodzi\u0142 si\u0119 jednak na wycofanie reklamy. Jak twierdz\u0105 jego przedstawiciele, linia chce w ten spos\u00f3b wyrazi\u0107 solidarno\u015b\u0107 z mieszka\u0144cami Londynu, a nie zach\u0119ca\u0107 ludzi do latania.<\/p>\n","protected":false},"excerpt":{"rendered":"Czy irlandzka tania linia lotnicza przeholowa\u0142a z promocj\u0105? Do brytyjskiej agencji ASA, kt\u00f3ra czuwa, by reklamy nie narusza\u0142y dobrych obyczaj\u00f3w, wp\u0142yn\u0119\u0142o ponad sto skarg na najnowsz\u0105 reklam\u0119 Ryanaira.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-91553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91553"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91553\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}