{"id":91516,"date":"2005-07-19T06:00:00","date_gmt":"2005-07-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paralotna-dla-idei\/"},"modified":"2005-07-19T06:00:00","modified_gmt":"2005-07-19T04:00:00","slug":"paralotna-dla-idei","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paralotna-dla-idei.html","title":{"rendered":"Paralotna dla Idei"},"content":{"rendered":"<p><P>Kampania skierowana jest do potencjalnych klient\u00f3w sieci. Z za\u0142o\u017cenia ma trafi\u0107 do jak najszerszego odbiorcy i zach\u0119ci\u0107 go do zakupu nowych aktywacji w Jednej Idei z rachunkiem i Jednej Idei Mix.<BR><BR>Layout jest utrzymany w letnim, wakacyjnym klimacie. Koncept oparty zosta\u0142 na za\u0142o\u017ceniu, i\u017c odchodzimy od prostej komunikacji szczeg\u00f3\u0142\u00f3w oferty cenowej i wysoko\u015bci rabat\u00f3w na rzecz budz\u0105cej pozytywne, wakacyjne skojarzenia kampanii image&#8217;owej.&nbsp;&nbsp;<BR><BR>Ca\u0142a akcja jest prowadzona wok\u00f3\u0142 punkt\u00f3w sprzeda\u017cy Idea. G\u0142\u00f3wne madia kampanii to reklamy w prasie codziennej, plakaty, ulotki, bannery, witryny salon\u00f3w oraz POSy w salonach Idea. Dodatkowo planowane s\u0105 eventy i dzia\u0142ania promocyjne na ulicach miast.<BR><BR>Kampania b\u0119dzie mia\u0142a miejsce na prze\u0142omie&nbsp;lipca i sierpnia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna przygotowa\u0142a dla firmy PTK Centertel kampani\u0119 promuj\u0105c\u0105 letni\u0105 ofert\u0119 pod nazw\u0105 Wakacyjne Mocne Wej\u015bcie. Kampania prowadzona jest pod has\u0142em &quot;Kt\u00f3ry poda\u0107?&quot;.","protected":false},"author":1,"featured_media":91517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[822],"class_list":{"0":"post-91516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-paralotna","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91516"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/91517"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}