{"id":91360,"date":"2005-07-21T06:00:00","date_gmt":"2005-07-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-wspieraja-wwf\/"},"modified":"2005-07-21T06:00:00","modified_gmt":"2005-07-21T04:00:00","slug":"gwiazdy-wspieraja-wwf","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-wspieraja-wwf.html","title":{"rendered":"Gwiazdy wspieraj\u0105 WWF"},"content":{"rendered":"

substancji chemicznych. W reklamie, przygotowanej pro bono przez agencj\u0119 Euro RSCG Warsaw, wyst\u0105pili, tak\u017ce charytatywnie, Reni Jusis, Maja Ostaszewska, Krzysztof Ho\u0142owczyc i Piotr Najsztub. W ramach kampanii przygotowana zosta\u0142a reklama prasowa, radiowa, internetowa i spot telewizyjny.<\/P>
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– Chcemy, aby przekaz by\u0142 dla widz\u00f3w na tyle ciekawy, by zach\u0119ci\u0107 ich do wej\u015bcia na stron\u0119 kampanii www.wwf.pl\/detox<\/A>, gdzie b\u0119d\u0105 mogli znale\u017a\u0107 nie tylko rzeteln\u0105 wiedz\u0119 na temat problemu braku kontroli nad produkcj\u0105 i wykorzystaniem chemikali\u00f3w, ale przede wszystkim informacj\u0119, jak mog\u0105 wp\u0142yn\u0105\u0107 na zmian\u0119 tej sytuacji – m\u00f3wi Ireneusz Chojnacki, Dyrektor WWF Polska.<\/P>
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W najbli\u017cszym czasie reklamy b\u0119dzie mo\u017cna zobaczy\u0107 zar\u00f3wno w prasie codziennej i miesi\u0119cznikach (Marie Claire, Poradnik Domowy, Polityka, Forum), jak i radiu (m.in. Radio ZET, RMF), telewizji (m.in. MTV, VIVA, Discovery Channel), internecie (O2, Wirtualna Polska), a tak\u017ce w kinach. Wszystkie powierzchnie i czasy antenowe s\u0105 pozyskiwane bezp\u0142atnie.
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rusza spo\u0142eczna kampania reklamowa maj\u0105ca na celu zwi\u0119kszenie kontroli nad wykorzystaniem i produkcj\u0105 syntetycznych…","protected":false},"author":1,"featured_media":91361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-91360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91360"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/91361"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}