{"id":91275,"date":"2005-07-22T06:00:00","date_gmt":"2005-07-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/letnie-eventy-lecha\/"},"modified":"2005-07-22T06:00:00","modified_gmt":"2005-07-22T04:00:00","slug":"letnie-eventy-lecha","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/letnie-eventy-lecha.html","title":{"rendered":"Letnie eventy Lecha"},"content":{"rendered":"<p><P>&#8222;Zielone Mazury 2005&#8221; to cykl 8 imprez, kt\u00f3re odb\u0119d\u0105 si\u0119 w mazurskich&nbsp; miejscowo\u015bciach: Gi\u017cycko, Ruciane Nida, Pi\u0119kna G\u00f3ra, Wilkasy i W\u0119gorzewo. To kolejne ju\u017c przedsi\u0119wzi\u0119cie Kompanii Piwowarskiej w ramach letniej promocji piwa Lech.<\/P><br \/>\n<P>Do promocji event\u00f3w, kt\u00f3re rozpocz\u0119\u0142y si\u0119 18 lipca, u\u017cyto narz\u0119dzi ATL i BTL.<BR>W punktach sprzeda\u017cy detalicznej oraz gastronomii zosta\u0142y umieszczone materia\u0142y POS. Zastosowano tak\u017ce outdoor w postaci billboard\u00f3w i tablic informacyjnych.<\/P><br \/>\n<P>W czasie trwania promocji event\u00f3w ulotki i gad\u017cety dystrybuowane s\u0105 przez hostessy w portach, stanicach oraz u wej\u015b\u0107 do kana\u0142\u00f3w. Niestandardow\u0105 form\u0105 dystrybucji jest wykorzystanie skuter\u00f3w wodnych. P\u0142ywaj\u0105ce na nich hostessy zach\u0119caj\u0105 \u017ceglarzy do uczestnictwa w eventach, wr\u0119czaj\u0105c gad\u017cety w postaci bandan, brelok\u00f3w p\u0142ywaj\u0105cych, pi\u0142ek pla\u017cowych oraz mocuj\u0105c proporczyki do olinowa\u0144 jacht\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Domino Si\u0142y Kreatywne jest organizatorem imprez dla marki Lech pod has\u0142em &quot;Zielone Mazury 2005&quot;.","protected":false},"author":1,"featured_media":91276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-91275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91275"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/91276"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}