{"id":91124,"date":"2005-07-26T06:00:00","date_gmt":"2005-07-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/trendstation-na-skuterze\/"},"modified":"2005-07-26T06:00:00","modified_gmt":"2005-07-26T04:00:00","slug":"trendstation-na-skuterze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/trendstation-na-skuterze.html","title":{"rendered":"TrendStation na skuterze"},"content":{"rendered":"<p><P>miejscowo\u015bci P\u00f3\u0142wyspu Helskiego. Kampania TrendStation, prowadzona przez Target Media, opiera si\u0119 na nowoczesnych no\u015bnikach reklamy mobilnej.<\/P><br \/>\n<P>Innowacj\u0119 stanowi narz\u0119dzie przekazu promocyjnego &#8211; nowoczesne skutery wyposa\u017cone w g\u0142o\u015bniki i mobiln\u0105 konstrukcj\u0119, na kt\u00f3rej zamieszczony jest plakat z wizualizacj\u0105 marki. Du\u017c\u0105 rol\u0119 w przebiegu kampanii odgrywaj\u0105 animatorzy &#8211; kierowcy skuter\u00f3w i hostessy, kt\u00f3rzy docieraj\u0105 bezpo\u015brednio do grupy docelowej, zach\u0119caj\u0105c do zabawy i udzia\u0142u w konkursach. <\/P><br \/>\n<P>Podczas letniego TrendStation Tour przeprowadzono tak\u017ce szereg akcji BTL. Stworzono specjalne teamy TrendStation Freesby Tour, ktore zach\u0119ca\u0142y m\u0142odzie\u017c do zabawy i udzia\u0142u w konkursach, w kt\u00f3rych nagrod\u0105 by\u0142y oryginalne ameryka\u0144skie freesby, a tak\u017ce bielizna TrendStation.<\/P><br \/>\n<P>Podobne akcje firma Target Media przeprowadzi\u0142a tak\u017ce w innych krajach dla r\u00f3\u017cnych marek, m.in. L&#8217;Oreal, Danone, Motorola.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Podczas wakacyjnych miesi\u0119cy trwa niestandardowa akcja promocyjna marki TrendStation. Swoim zasi\u0119giem obejmuje wi\u0119kszo\u015b\u0107&#8230;","protected":false},"author":1,"featured_media":91125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-91124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91124"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/91125"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}