{"id":91040,"date":"2005-07-27T07:18:15","date_gmt":"2005-07-27T05:18:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fresh-dla-nestle-polska\/"},"modified":"2005-07-27T07:18:15","modified_gmt":"2005-07-27T05:18:15","slug":"fresh-dla-nestle-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/fresh-dla-nestle-polska.html","title":{"rendered":"Fresh dla Nestl\u00e9 Polska"},"content":{"rendered":"<p>Grupa Fresh powsta\u0142a w 2002 roku po po\u0142\u0105czeniu dw\u00f3ch funkcjonuj\u0105cych na rynku reklamy firm: Libra Group i Studia Grafiki Imago. To agencja typu full service. W ramach Grupy dzia\u0142aj\u0105 cztery strategiczne jednostki biznesu (Fresh Advertising, Fresh Photo, Fresh Solutions oraz e &#8211; Fresh) z wyra\u017anie okre\u015blonym podzia\u0142em zada\u0144 i kompetencji. Dzia\u0142alno\u015b\u0107 Grupy koncentruje si\u0119 na doradztwie w zakresie budowania marki i tworzenia system\u00f3w identyfikacji wizualnej, dzia\u0142aniach ATL i BTL, marketingu interaktywnym, zarz\u0105dzaniu bazami danych, sesjach zdj\u0119ciowych, modelingu oraz systemach CMS i CMR.<br \/>\nKluczowymi klientami agencji s\u0105 firmy: miniMAL Sp. z o.o., Centra Exide, Nestle Polska (marki: Nescafe, Winiary, kategoria culinary), Nestle Ukraina, Warta Glass Group, Novol Sp. z o.o., Harbor Point (wydawca Harry Potter&#8217;a) oraz Doradztwo Gospodarcze DGA S.A. <\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Fresh wygra\u0142a przetarg na obs\u0142ug\u0119 Nestl\u00e9 Polska dotycz\u0105c\u0105 opracowania i produkcj\u0119 42 rodzaj\u00f3w etykiet dla produkt\u00f3w cateringowych marki Winiary.  W przetargu rozstrzygni\u0119tym w po\u0142owie czerwca wzi\u0119\u0142y udzia\u0142 trzy agencje reklamowe, w tym dwie na sta\u0142e wsp\u00f3\u0142pracuj\u0105ce z koncernem. Etykiety zosta\u0142y ocenione na spotkaniu  z dystrybutorami.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-91040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=91040"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/91040\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=91040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=91040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=91040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}