{"id":9081,"date":"2012-01-23T14:19:01","date_gmt":"2012-01-23T13:19:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spolecznosci-lubia-piwo-raport%e2%80%a8\/"},"modified":"2015-01-13T01:28:12","modified_gmt":"2015-01-13T01:28:12","slug":"spolecznosci-lubia-piwo-raport%e2%80%a8","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/spolecznosci-lubia-piwo-raport%e2%80%a8.html","title":{"rendered":"Spo\u0142eczno\u015bci lubi\u0105 piwo (raport)\u2028"},"content":{"rendered":"

Odpowied\u017a na to pytanie przynosi raport Monitoring marek piwnych w internecie, przygotowany dzi\u0119ki wspó\u0142pracy agencji PR Publicon i firmy monitoruj\u0105cej internet – Brand24.pl.<\/p>\n

Raport przedstawia analiz\u0119 opinii internautów w oparciu o dane pochodz\u0105ce z monitoringu publicznego i polskoj\u0119zycznego internetu, obejmuj\u0105cego tre\u015bci zamieszczone w dniach od 19 do 28 listopada 2011. Ukazuje ilo\u015b\u0107 wzmianek na temat wybranych marek w ci\u0105gu 10 dni, \u017aród\u0142a opinii, stosunek negatywnych tre\u015bci wzgl\u0119dem pozytywnych oraz ranking najpopularniejszych piw.<\/p>\n

Najwi\u0119cej wzmianek zanotowano w kontek\u015bcie marki Redd’s. Spor\u0105 ilo\u015b\u0107 wyników zebrano równie\u017c dla marek Heineken, Tyskie, Warka, Carlsberg oraz Ciechan.<\/p>\n

Najwi\u0119cej pozytywnych opinii zebra\u0142y marki Ciechan, Redd’s oraz Kasztelan, negatywnych – Carlsberg, Warka i… wspomniany wcze\u015bniej Kasztelan.<\/p>\n

Najpopularniejszym typem medium online dla wybranych marek piwa okaza\u0142y si\u0119 fora (50%). Mocno zaznaczy\u0142y swoj\u0105 obecno\u015b\u0107 tak\u017ce Facebook (25%) i mikroblogi (15%)<\/p>\n

Monitoringiem obj\u0119to marki: Kasztelan, Ciechan, Lubuskie, Tyskie, Lech, \u017bubr, Heineken, \u017bywiec, Warka, Carlsberg, Okocim, Harna\u015b, Redd’s.<\/p>\n

RAPORT DO POBRANIA [pdf]<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Jak u\u017cytkownicy internetu wypowiadaj\u0105 si\u0119 na temat popularnych marek piwa w social media?","protected":false},"author":1,"featured_media":9082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,20],"tags":[1130,532,128,443,1457,488],"class_list":{"0":"post-9081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-social-media","9":"tag-brand24","10":"tag-carlsberg","11":"tag-facebook","12":"tag-heineken","13":"tag-redds","14":"tag-tyskie","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9081"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9082"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}