{"id":90784,"date":"2005-08-01T06:00:00","date_gmt":"2005-08-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolo-reklamy-sie-kreci\/"},"modified":"2005-08-01T06:00:00","modified_gmt":"2005-08-01T04:00:00","slug":"kolo-reklamy-sie-kreci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolo-reklamy-sie-kreci.html","title":{"rendered":"Ko\u0142o reklamy si\u0119 kr\u0119ci&#8230;"},"content":{"rendered":"<p><P>najbli\u017cszych miesi\u0119cy i wed\u0142ug za\u0142o\u017ce\u0144, obliczona jest na dziesi\u0105tki milion\u00f3w kontakt\u00f3w. W kampanii zostanie wykorzystana szeroka gama medi\u00f3w &#8211; bannery i billboardy, Google Ad-Words oraz mailingi.<\/P><br \/>\n<P>Zamiast typowej kampanii wizerunkowej, kt\u00f3rej g\u0142\u00f3wnym celem jest utrwalenie marki w \u015bwiadomo\u015bci konsumenta, Ko\u0142o podj\u0119\u0142o odwa\u017cn\u0105 decyzj\u0119 i postawi\u0142o na reklam\u0119 konkretnych produkt\u00f3w. <\/P><br \/>\n<P>W portalu Wirtualna Polska mo\u017cna zobaczy\u0107 billboardy produkt\u00f3w marki Ko\u0142o &#8211; wanna Bolero oraz marki Panda &#8211; wanna Prymus i kabiny prysznicowe. W trakcie kampanii b\u0119d\u0105 si\u0119 zmienia\u0142y formy reklamowe, w zale\u017cno\u015bci od ich skuteczno\u015bci i efektywno\u015bci kosztowej. \u015awiadomie zaplanowanym i wa\u017cnym elementem akcji s\u0105 landing pages&nbsp;&#8211; strony, na kt\u00f3re trafiaj\u0105 internauci po klikni\u0119ciu w medium reklamowe. <BR><BR>&#8211; Landing pages zosta\u0142y tak skonstruowane, aby maksymalnie podnosi\u0107 skuteczno\u015b\u0107 form reklamowych &#8211; m\u00f3wi Ma\u0142gorzata Wo\u017aniakowska, konsultant odpowiedzialny za stron\u0119 kreatywn\u0105 kampanii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Sanitec Ko\u0142o rozpocz\u0119\u0142a nietypow\u0105, zakrojon\u0105 na szerok\u0105 skal\u0119 kampani\u0119 reklamow\u0105 w internecie. Potrwa ona przez kilka&#8230;.","protected":false},"author":1,"featured_media":90785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-90784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=90784"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/90785"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=90784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=90784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=90784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}