{"id":90771,"date":"2005-08-01T07:35:23","date_gmt":"2005-08-01T05:35:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kontrowersyjna-reklama-levisa\/"},"modified":"2005-08-01T07:35:23","modified_gmt":"2005-08-01T05:35:23","slug":"kontrowersyjna-reklama-levisa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kontrowersyjna-reklama-levisa.html","title":{"rendered":"Kontrowersyjna reklama Levis&#8217;a"},"content":{"rendered":"<p>W ten spos\u00f3b Levi Strauss, najwi\u0119kszy producent d\u017cins\u00f3w na \u015bwiecie, b\u0119dzie promowa\u0142 we wrze\u015bniowych magazynach swoj\u0105 kolekcj\u0119 na jesie\u0144 i zim\u0119. &#8211; Chcemy pokaza\u0107, \u017ce nasze produkty s\u0105 wygodne. A kto mo\u017ce lepiej doceni\u0107 wygod\u0119 i jako\u015b\u0107 materia\u0142u ni\u017c osoby, kt\u00f3re brak albo s\u0142abo\u015b\u0107 wzroku nadrabiaj\u0105 dotykiem? &#8211; m\u00f3wi &#8216;GW&#8217; Ewa Mi\u017cejewska z Levi Strauss Poland.<\/p>\n<p>Nie jest to bynajmniej kampania spo\u0142eczna. Ale do materia\u0142\u00f3w prasowych firma do\u0142\u0105czy\u0142a list sygnowany przez Polski Zwi\u0105zek Niewidomych. &#8222;Traktuj nas normalnie. Nie b\u00f3j si\u0119 nas, nie lituj, nie dziw si\u0119&#8221; &#8211; apeluj\u0105 w li\u015bcie niewidomi. Dorota Gutkowska, prezes Levi Strauss Poland: &#8211; Spotkali\u015bmy si\u0119 z pani\u0105 ze Zwi\u0105zku Niewidomych, potem otrzyma\u0142y\u015bmy od niej list. Jest bardzo pi\u0119kny i mo\u017cna powiedzie\u0107, \u017ce jest on nie tyle do nas, ile w og\u00f3le do ludzi.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8211; Na pierwszy rzut oka Kennysha Miranda i Erik Rimm s\u0105 modelami, jakich w reklamach wielu. M\u0142odzi, szczupli i przystojni. Na plakacie reklamowym widzimy profil Kennyshy stoj\u0105cej na drewnianym tarasie. &#8222;Wierz\u0119 w mi\u0142o\u015b\u0107 od pierwszego dotyku&#8221; &#8211; g\u0142osi podpis. Poni\u017cej drobnym drukiem: &#8222;Kennysha, niewidoma od urodzenia&#8221;. &#8211; pisze &#8216;Gazeta Wyborcza&#8217;.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-90771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=90771"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/90771\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=90771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=90771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=90771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}